As consumers become more selective about the brands they trust, it’s clear that organizations must promote transparency in order to build customer loyalty. Appealing ads and catchy slogans are no longer enough to capture people’s attention. As consumers now have instant access to all kinds of information via the web, their buying motivations are also […]
The sad truth is that many of your customer service reps don’t really care about your goals, but giving up on them is the last thing you’d want to do. Few business owners would ever want to admit that their relationship with their customer support agents isn’t perfect. Primarily, this is because you and your […]
Customer centricity is more than just a business strategy. It’s a philosophy every brand must embrace to gain a unique competitive advantage. Every company wants to be Starbucks, or Zappos, or Amazon—the leaders in shaping great customer experiences.
Grooming frontline employees to become call center leaders ensures positive interactions with customers. Here’s how it is done. Frontline employees form the bedrock of customer interactions. They are the first point of contact, the voice that addresses concerns, and the problem-solvers who navigate challenging situations. However, many organizations are realizing that frontline employees have the […]
Customers don’t want robotic, overly formal customer service. They want conversations—real, humanized conversations. As customers are becoming smarter about which brands to trust, it’s becoming clear that the future of business is all about relationship building. Contact center strategies, as much as possible, must be personalized to fit the market’s evolving preferences. If outsourcing companies […]
