Author: Faith Ocampo

Open Access BPO highlights market flexibility and global competitiveness in its official launch in Davao City yesterday, August 11. The multilingual call center, which now offers customer support in 25 languages, believes that expanding to Davao would translate into a huge market advantage. Davao City has recently been branded as the country’s top Next Wave […]

Davao City, the upcoming prime spot for Philippine outsourcing, has been making rounds in the IT-BPO sector lately. Its recent feat of becoming the country s safest city helped push its economic frontiers forward. And now, it has overtaken several Philippine cities to become one of the most preferred business locations in the world.

Gone are the days when online writers turn to “quantity” over “quality” to generate web traffic. As Google continuously raises the bar for what makes good content, search engine optimization (SEO) specialists and content creators alike have come to realize that traffic generation isn’t about article volume. Writing website content now entails directly connecting to […]

Nowadays, getting the Internet to work to your marketing advantage is more than a challenge—it s a necessity. This online revolution is happening alongside the collective preference for digital devices as information gatekeepers. But can your online strategies keep up with digitally savvy customers?

As a content marketing strategy, blogging is a great platform where businesses can tell their stories, demonstrate their expertise, and connect with customers. Behind your website, you control the content and decide the best way to portray your business for the online world to see.

Successful entrepreneur Mark McRae admitted that most business startup owners think of outsourcing as a “dirty word.” Indeed, a startup entrepreneur may find outsourcing a daunting endeavor while others may not be comfortable with the idea of remote working. A good number of smaller companies, however, don’t immediately realize the potential of outsourcing to transform […]

In today’s competitive market, multilingual call centers open the avenue for better customer service. By outsourcing to them, businesses can focus on their core competencies while cultivating good customer relations. This added advantage is especially useful as the impacts of globalization continue to shape today’s business sphere. Moreover, many outsourcing companies aim to satisfy the […]

What comes to your mind when you hear the term “marketing?” Most entrepreneurs often think of business marketing in terms of video ads, digital content, and social media. Perhaps this is due to the increasing convergence of business and technology, transforming traditional processes into new digital solutions. Corporations have become too preoccupied with how their […]

We often talk about big data in the context of target marketing as we aim to personalize the customer experience and capture the core interests of our clients. As a marketing aid, data analytics has been proven to bring brands closer to their community. But how can we extend this advantage to other work processes?

Digital experts are claiming that mobile marketing holds the future of the entire business industry, and their assertions are indeed backed by statistics. True, mobile devices offer advantages such as improved user engagement and noise-free browsing. Desktop marketing, on the other hand, hasn t been as popular in the marketing industry lately, but is it […]