4 Customer support tasks only humans can perform

4 Customer support tasks only humans can perform

Faith Ocampo Published on January 11, 2017

wind up call center agent using laptop

Will artificial intelligence (AI) tools eventually gain enough power to drive all humans out of call centers?

Several customer support roles have already been replaced by software and machines. There are now bots that can make consumer purchases for customers, sell travel tickets, approve requests, and others. In many parts of the world and across industries, we’re beginning to see routine tasks being stolen from humans by computers.
But can automation tools really take over an entire contact center?
It’s possible, especially if we factor in the progress of AI and machine learning, but it isn’t likely to happen anytime soon. Until robots become clever enough to make accurate predictions and communicate like a real person, some tasks are still better delivered by human customer service reps. Here are some of them.
 

1.     Solving new issues

smart thinking call center agent

As businesses interact with customers daily, there’s always the possibility that they’d encounter new, complex issues for which no protocols yet exist. These cases are better handled by agents who can adapt to a customer’s needs, find effective solutions, and relay the information to the rest of the organization.

Most AI tools would be confused when they’re faced with unfamiliar situations, as these require impromptu problem solving. Chatbots, for instance, mostly handle basic queries and commands. Because of their limited capability, they must be monitored by human customer support agents who can take over conversations when they start becoming complex.

 

2.     Managing customer information

man sitting using transparent computer surrounded by computations business plans

Nowadays, smart customer relationship management (CRM) tools are widely used and are helping call centers eliminate time-consuming processes. Such software can perform an array of data management procedures, including organizing, categorizing, and basic data processing. But if you want to truly understand your consumers, you need humans with hands-on experience and knowledge in customer relations.

In addition, making sense of insights is just the tip of the iceberg. It’s more crucial that brands maximize the potential of data by making business decisions that reflect consumers’ interests. Tech-powered operations that aren’t managed by the most proactive leaders make for an aimless business approach.

 

3.     Non-routine tasks

man holding glowing light bulb business doodles in back

Contrary to what others think, customer service involves several dynamic tasks: problem solving, researching, brainstorming, and data analysis. To perform these, one would need advanced skills such as learning, critical thinking, creativity, and collaboration. These are capabilities most enterprise AI machines aren’t equipped with yet.

Sure, we can give automation tools the ability to “learn” by feeding them sophisticated machine learning algorithms. But developers have yet to tackle massive challenges in this area. For one thing, computing tools must be able to process large data sets and contextualize them. The latter, however, is an increasingly tall order, especially in fields dense with social science principles, such as customer relations and marketing.

 

4.     Personalization

customer service employee with blue eyes

Automated customer support is straightforward, efficient, and relatively cheap. However, bots are often too brisk and logical to personalize conversations.

This, perhaps, is currently the biggest loophole of call center automation. With consumers demanding individualized experiences, delivering dry and monotonous interactions would be a great disservice.

Thus, businesses can’t depend entirely on chatbots if they want to build meaningful customer connections. Personalization, on the other hand, comes naturally for humans. Our innate ability to understand others’ emotions makes us engaging communicators.

A lot of work still needs to be done if we’d be building machines that can rival humans’ interpersonal skills. Right now, however, this is an area only humans can excel in.

 
 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO22 hours ago
Open Access BPO recently held its HIV/AIDS awareness program.
The event, a partnership with the Makati Social Hygiene Clinic, began with a webinar and concluded with an HIV/AIDS screening for the multilingual call center's employees.

Read all about it here: https://buff.ly/3Idnf4g

#WeSpeakYourLanguage
#OneWithHealth
Open Access BPO
Open Access BPO2 days ago
As a trusted #outsourcing firm, Open Access BPO developed a flexible program implementation process that focuses on specific areas of the operation. This ensures that every specification is suited to help your program launch and run seamlessly.

Here's how our flexible outsourcing implementation processes match every partner's operational goals, schedules, and budgets: https://buff.ly/3R7fdxU

----------
Let's get your outsourcing projects started. Chat with our program experts today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#BPO #infographics
Open Access BPO
Open Access BPO6 days ago
#OneWithDiversity is not just a themed hashtag we use when it's convenient or trendy, it's a commitment to be a safe space for our employees and partners. It's a promise to honor and celebrate their culture and authentic selves.

Pride Month may technically be over, but we'll continue to support and stand up for #diversity, equality, and #inclusivity because these are integral parts of Open Access BPO's core values. That's who we are.

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO6 days ago
Understanding how your approach can impact #CustomerService quality is only half battle; the language should be embraced by everyone in the company and understood by everyone who contacts you. Read: https://buff.ly/3nv3r2M

----------
Meet your global customers' demands with a language expert: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience
Open Access BPO
Open Access BPO1 week ago
Just before Pride Month ends, Open Access BPO is relaunching its an HIV/AIDS Webinar & Testing program.

It includes an HIV/AIDS awareness webinar and on-site testing in our Makati office.

Be more proactive about your sexual health and join us on TOMORROW, 9:00 AM to 3:00 PM.

#WeSpeakYourLanguage
#HIVawareness #AIDSawareness
#IdeaHubOA #OneForHealth
Open Access BPO
Open Access BPO1 week ago
It may seem like a month-long street party to some, #PrideMonth is also a protest against the discrimination and violence the LGBTQIA+ community has suffered through and continues to endure.

We asked some of Open Access BPO's #LGBTQIA+ employees what they resist against and stand for: https://buff.ly/3QUpqxG

#WeSpeakYourLanguage
#CelebratePride #Pride
#PrideMonth #PrideMonth2022
#LGBTpride
Open Access BPO