5 Types of Call Centers According to Organizational Culture

Faith Ocampo Published on November 30, 2016 Last updated on December 2, 2021

What’s your call center’s culture and how can you tweak it to drive up productivity and employee engagement?

In 2014, culture was the most searched term on Merriam-Webster, and the lookups weren’t just coming from members of the academe. Although we can’t precisely tell who made those searches, it’s clear that the concept of culture has become widely influential, especially in the corporate world.

organizational culture depiction multicultural outsourcing team

Forbes reported that strong workplace cultures prompted 4x increase in revenue growth and annual returns in many companies that made it to Fortune s annual 100 Best Companies to Work For list.

In addition, a survey among more than 1,400 North American CEOs and CFOs revealed that 92% of firms believe organizational culture increases a company’s value. More than 50% said it can increase productivity, creativity, and profitability. Regrettably though, just about 15% said they’re already where they want to be when it comes to building their ideal corporate culture.

Could this be tied to the ever-pervasive employee retention issues many industries are struggling with?

Call centers are among those battling with rising attrition rates and low employee engagement. Interestingly, there are now third-party firms seeking to solve this.

Tenacity, for instance, the brainchild of an MIT entrepreneurship class, developed a stress management program for support reps in 2016. Combining group dynamics principles and technology, the startup aims to reduce turnovers and absenteeism by targeting people’s behaviors.

However, you should be careful about implementing such management strategies. For one thing, each company has unique philosophies and traditions. Thus, you must first evaluate your own way of doing things before coming up with tactics to improve it.

To help you out, here are the five general types of contact centers based on their organizational culture.

  1. Team-oriented contact centers

    organizational culture multilingual employees joining hands

    Team-oriented companies hire primarily for cultural fit, with the individual’s skills and experience as secondary considerations. This lets them create a harmonious work environment made up of people who value the same things the organization believes in.

    Some call centers known for stellar customer support recruit only the most service-oriented and people-focused agents. Although this allows them to create a cohesive team while maintaining high-quality performance, it can be hard to stick to this approach as the company expands. Most firms thus have a team that develops employee engagement techniques to cultivate this kind of culture.

  2. Innovation leaders

    organizational culture leader standing before multilingual team

    Some contact centers aim to lead the way when it comes to customer support. By fully utilizing the latest technologies and market insights, they’re able to produce groundbreaking approaches and services. The result? Rapid growth and industry hype.

    These firms hire confident and competitive professionals with strong leadership skills and a growth mindset. However, this work environment may place employees under a lot of pressure, and thus, stress management may become a concern. For innovation leaders, some employee retention tactics that may work are team outings, health and wellness programs, and other fun events.

  3. Free-spirited and creative

    fun organization culture excited customer service call center agents celebrating with team leader

    Free-spirited and creative organizations are very much like startups. They’re collaborative, dynamic, and fun. Here, job titles and workforce hierarchies don’t matter that much. It’s thus perfect for small call centers that focus on generating creative ideas to make customers happy.

    But although they provide customer-centric services, these firms may suffer from a lack of clearly defined goals and a fragile structure. In these scenarios, leaders should step up to design a company roadmap and ensure that everything they do fuels organizational development.

  4. Traditionalist companies

    serious organizational culture call center executives team leaders in meeting

    As opposed to startup-like firms, traditionalist contact centers have well-organized staff hierarchies and other conventional policies such as employee dress codes, decision-making command chains, and rigid schedules. Although having such protocols makes them easier to manage, their structured work environment leaves little room for resourcefulness, dynamism, and fun. These companies may thus suffer from high employee attrition rates driven by burnt-out customer support agents.

  5. Trend followers

    trend following organizational culture call center executives pointing

    Unlike innovation-focused call centers that aim to launch revolutionary products or services, trend followers opt to go with the flow. They embrace every new trend or idea in the industry so they can keep up with its evolution. This allows them to grow at just about the same pace as everyone else, which is not a bad thing. However, one of the pitfalls of having this kind of organizational culture is that you may find it hard to outshine your competitors and gain new clients.

For a brand’s outsourcing efforts to succeed, it’s important to partner with a contact center that aligns with your company values and culture. A partner with strong Diversity and Inclusion programs, and work-life integration like Open Access BPO seek to care for their employees to provide the best kind of customer support for their customers.

Message us to learn more about our organizational culture and how it can help your brand grow.

 

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Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
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Open Access BPO 0 hour ago
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𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲𝘀 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗡𝗲𝘄 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗼𝗱𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲

Multilingual call center 𝐎𝐩𝐞𝐧 𝐀𝐜𝐜𝐞𝐬𝐬 𝐁𝐏𝐎 has launched its largest employee wellness program, 𝗦𝗛𝗜𝗙𝗧: 𝗔𝗻 𝗢𝗔𝗕𝗣𝗢 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗼𝗱𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗴𝗿𝗮𝗺.

The three-month program was launched July 30 at the company's Robinsons Summit Center HQ in Makati, with a live stream to its Davao and work-from-home teams. According to Senior Director Nate Martinez, SHIFT focuses on a holistic approach to fitness and nutrition to promote lasting lifestyle changes.

The initiative, which stands for 𝐒𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝐇𝗲𝗮𝗹𝘁𝗵 𝗮𝗻𝗱 𝐈𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝐅𝗶𝘁𝗻𝗲𝘀𝘀 𝐓𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, aims to help employees in the business process outsourcing (BPO) industry build healthier, sustainable habits.

Company Nurse Princess Ann Louisse Pascual provided a detailed overview of the program, emphasizing its goal of long-term wellness rather than just short-term fitness goals. Nurse Supervisor Shania Semper also highlighted the importance of health and wellness within the BPO industry.

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Open Access BPO 3 days ago
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