How can multilingual call centers help online retail brands?

Faith Ocampo Published on August 5, 2016

More and more customers are falling in love with online shopping, but are you delivering the quality of customer support they deserve?

A growing number of entrepreneurs are starting to favor e-commerce over brick-and-mortar stores, mainly because of lower startup costs. Taking your business online means you no longer have to worry about renting a commercial space, interior upkeep, and utility fees. Plus, online selling lets you catch all possible sales.

delivery from ecommerce over smartphone

Shoppers can “visit” your store, load up their shopping cart, and pay anytime they wish, as you’ll be operating on a 24/7 basis.

The allure of online shopping isn’t exclusive to entrepreneurs. Just early this year, American consumers said they bought more from the web than physical stores. Data show that shoppers made 51% of their purchases online, compared with 48% in 2015 and 47% in 2014—a development perhaps spurred on by the rise of mobile and paperless payment solutions.

Consumers opt to buy from web-based retailers because it’s effortless. In addition, the array of products being offered by online stores is wider, as these are typically pooled from a variety of suppliers. Consumers also get to cut back on extra expenses such as transportation and eating out in restaurants.

The global power of online retail

From a marketing perspective, ecommerce expands the reach of businesses in a low-risk way. Through social networking sites and a combination of multimedia content such as photos and videos, it has become easier to spread brand awareness even to foreign countries. Once the strategy is ready, it only takes a few clicks to tap into rich markets regardless of geographic and time gaps.

hand inserting credit card into smartphone showing ecommerce

Of course, setting up logistics is another prerequisite. For instance, online stores need to partner with foreign shipping services and open up more payment options to keep everything hassle-free for the customer.

If brands can find a way to sell their items without added costs, then all the better. Bottom line is, if you want to be popular among foreign target markets, you need to convince people to be loyal by providing them high-quality services, perhaps with help from e-commerce call center outsourcing.

However, when we talk about customer loyalty in an international market, brands often overlook the fact that they’re dealing with a multicultural sector. So even though it’s easy to raise brand awareness with the aid of the internet, building sustainable relationships is entirely another matter. The marketing and customer service tactics that brands must develop and implement are those personalized specifically for the intended audience. This is where multilingual call centers come in.

The Role of multilingual providers

crowded ecommerce office cubicles with multilingual employees and country flags

Speaking the language of customers will always be one of the best ways to connect with them on a deeper level and, at the same time, make them feel special.

For online retail stores, having multilingual agents represent their brand is beneficial. Most customers seek assistance before they make a purchase or add items to their shopping cart. They may call to ask additional information about a product or solicit advice on which items can meet their needs.

Others may need help with technical matters, such as unresponsive webpages or features that aren’t working. Most importantly, customer service is crucial during the product distribution phase, as online shoppers usually make a lot of follow-ups regarding the whereabouts of their orders.

If brands can’t speak their customers’ language, they’ll lose plenty of sales opportunities. In addition to this, the relationships they’ll build with customers may end up being short-lived, as they aren’t founded on trust and understanding. On the other hand, partnering with multilingual call center Open Access BPO will allow you to communicate better with your customers. This makes transactions faster, easier, and a lot more memorable.

Ready to speak your customers’ language? We’ll get your multilingual e-commerce call center up and running with our hassle-free onboarding and project management processes. Let Open Access BPO know what languages suit your needs.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 19 hours ago
Understanding your consumers' needs enables you to:
• improve the #CustomerExperience;
• earn customer loyalty;
• devise better marketing strategies;
• grow your demographic; and
• increase your revenues.

Here are 5 methods that can help your business have better knowledge of your customers' needs: https://buff.ly/3IWIQPC

----------
Partner only with an outsourcer with the expertise, resources, and manpower your brand needs: https://buff.ly/3PG8V9v

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
Open Access BPO 21 hours ago
𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐛𝐚𝐝 𝐧𝐞𝐰𝐬 𝐢𝐬 𝐧𝐞𝐯𝐞𝐫 𝐞𝐚𝐬𝐲, 𝐛𝐮𝐭 𝐢𝐭'𝐬 𝐚 𝐜𝐫𝐮𝐜𝐢𝐚𝐥 𝐬𝐤𝐢𝐥𝐥 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐭𝐨 𝐦𝐚𝐬𝐭𝐞𝐫.

Our blog post provides you expert tips and strategies to help you handle these situations with empathy and professionalism.

Discover effective strategies and best practices to ensure your communication remains clear, respectful, and compassionate: https://buff.ly/3PzDMVm

----------
Deliver exceptional #CustomerExperience with our services to ensure #CustomerRetention and foster brand loyalty: https://buff.ly/49cyrdm

#WeSpeakYourLanguage
#CustomerSupport #CX #CSat
#outsourcing #CustomerSatisfaction
Open Access BPO Yesterday
Your team embodies your brand to customers, from representing your values to delivering a top-notch experience.

That's why hiring those who match your brand's promise is a must. Otherwise, their inadequacies will misrepresent you as an unreliable company.

𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐫𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭 𝐚𝐟𝐟𝐞𝐜𝐭𝐬 #𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞:
https://buff.ly/3TSCwPJ

----------
Outsourcing with us today and get a team of dedicated experts for your business needs.
We develop programs from the ground up to ensure each process and solution matches with your brand’s needs and deeply addresses your customers' demands.

Contact us today and let our program developers know what your goals are, and we’ll help you get there: https://buff.ly/499VtSb

#WeSpeakYourLanguage
#CustomerSupport #CallCenters
#CX #oustourcing #recruitment
Open Access BPO Yesterday
Unresolved #CustomerService issues cause repeat complaints, which can have severe consequences like:
• customer dissatisfaction;
• loss of sales opportunities;
• increase in #CX expenses; and
• a blow to your brand reputation.

Minimize repeat complaints and elevate #CustomerSatisfaction and loyalty with these invaluable #CustomerExperience tips:
https://buff.ly/4962400

----------
Heighten CX by partnering with the right industry expert: https://buff.ly/3Tx9aoC

#WeSpeakYourLanguage
#CSat #CustomerSupport
Open Access BPO 6 days ago
No matter how popular your brand is, losing customers is something you can't avoid.

But instead of panicking and worrying incessantly when your customers start leaving, face the situation with an open mind and learn: https://buff.ly/490iW8d

----------
Prevent customer churn with our smart #CustomerExperience solutions: https://buff.ly/3TK5Jfl

#WeSpeakYourLanguage
#CustomerSatisfaction #CSat #CX
Open Access BPO 6 days ago
#𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐒𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧 𝐢𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐚 𝐧𝐢𝐜𝐞-𝐭𝐨-𝐡𝐚𝐯𝐞; 𝐢𝐭'𝐬 𝐚 𝐦𝐮𝐬𝐭-𝐡𝐚𝐯𝐞.
Happy customers become loyal customers, and they're more likely to spread the good word about your brand.

But if you want to keep your customers happy, you need to avoid these cardinal sins: https://buff.ly/3x8omB6

---------
Let's start building a #CustomerService program that addresses your needs head-on: https://buff.ly/3TLqV4U

#WeSpeakYourLanguage
#CustomerSupport #CX
#CustomerExperience #CSat
Open Access BPO