Content moderation: Should it be outsourced or done in-house?

Content moderation: Should it be outsourced or done in-house?

OABPO Blog Team Published on October 9, 2014Last updated on November 15, 2021

As soon as your brand starts to form an online community of users who actively interact with one another on your website or social media platforms, the need for effective community management arises.

diverse content moderation analysts in colorful word balloons

This involves making a decision on how to moderate the content your audiences are contributing to the online platform. This means that as your community grows, the demand for quality control measures also increases since there will be more images, comments, reviews, and submissions in various media formats coming from the users.

It’s also important that you make a choice between outsourcing content moderation (to the Philippines or other reliable outsourcing hubs) or managing it in-house. If content moderation improves the relationship between your brand and your customers by protecting your online platforms from harmful content, then choosing the right person to do the job is critical.

In-house content moderation

content moderation team with leader discussing document on laptop

Running content moderation in-house and forming your own team of content moderators can provide you with many benefits. The proximity, for instance, allows you to have much more control over your moderation operations every day. Guidelines and procedures can be updated easily since your moderators work more closely with you. This makes you more confident about the continuity of your content moderation program.

With in-house content moderation, you will have a more hands-on approach, where you get to direct the way your online community behaves. It can make you feel more accountable for the results of your own moderation policies because there’s no third party doing the job for you. This means there are fewer things to worry about, like contracts or legal issues with your outsourcing provider.

Outsourced content moderation

outsourced content moderation analyst looking at laptop through magnifying lens

Outsourcing is a popular option among website owners with rapidly increasing online communities because it can lead to promising results. Allowing an expert team to handle this technical aspect of community management can let you save time and resources. Since these agencies have been doing digital security practices for a long time, you are going to have a workforce with extensive training and expertise.

Moreover, having a third-party perspective can also be vital to improving your social media marketing strategies. Your outsourced online content moderators can present new methods and strategies that they have learned to apply because of their experience. In fact, outsourcing companies specialize in optimizing communication channels that they share with their outsourcing clients. This means that you will still be working closely with your outsourced content moderators, which is a good aspect of this outsourcing setup especially if losing managerial control concerns you.

Which one is the better option?

content moderation depiction magnifying lens on laptop keyboard

At the end of the day, your choice should be based on practicalities. You have to weigh the required time and resources versus what you have right now. If your online community is sending high volumes of content every hour, there is no way one content moderator can filter every contribution that is sent to your website.

If you are going to hire an in-house moderator, he must be able to carry out the entire project with prior knowledge of the different content moderation strategies.

Resorting immediately to content moderation outsourcing may not be your automatic option. However, you need to understand that there are several methods of content moderation. They have varying strengths and weaknesses. And not all of them can be best executed by an outsourcing team. Distributed moderation and reactive moderation, for example, can work without an active content moderator monitoring online activities round-the-clock.

Researching what other brands in your industry have been doing is a good way to formulate a decision. You can even ask for suggestions or referrals from the companies that you work with. Lastly, in the event that you are decided that outsourcing is the right move for you, take your time in asking your prospective providers about what kind of services they can give and how they plan to meet your expectations.

Ready to outsource your content moderation? Open Access BPO can get you started on fully customizable business solutions. We help businesses like yours scale a team and add services to any business plan easily. Contact us today to learn about our content moderation solutions and more.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO9 hours ago
#CallCenters must understand their customers' unique communication styles so they can assist them more effectively. Here are 4 typical communication patterns among customers and some tips on how to handle them: https://buff.ly/39w7ybm

----------
Open Access BPO knows your customers. For proactive #CustomerSupport, contact us: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService
Open Access BPO
Open Access BPO15 hours ago
#CallCenter leaders play a central role in helping campaigns grow. Team leaders especially are responsible for the progress and the quality of service that #CustomerSupport agents provide the brand's customers.

Here are the 5 biggest enemies of great leadership (and a few tips on how to be a good leader): https://buff.ly/3M5iMC0

Find great call center agents and team leaders to manage your brand's growth when you partner with Open Access BPO: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 day ago
Personalized solutions empower brands to provide high-quality support to their customers and their growing needs.
With the help of a capable #CallCenter, you can be sure these areas are being covered: https://buff.ly/3sCjnTS

----------
Build your hyper-customizable #CustomerSupport, #BackOffice, or knowledge-based support program with Open Access BPO: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport
Open Access BPO
Open Access BPO2 days ago
With multilingual support comes multiple business growth opportunities. The best way to get aboard the globalization train is to partner with a multilingual #CallCenter: https://buff.ly/3Mmfkms

----------
Open Access BPO's services support over 30 languages. Contact us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#MultilingualCallCenter
Open Access BPO
Open Access BPO4 days ago
It’s Data Privacy Awareness Month at Open Access BPO!
For our first Weekend Link Roundup, we’re featuring posts about #DataSecurity and #InformationSecurity best practices: https://buff.ly/3weIWMU

Is Data Safe From Security-Related Outsourcing Issues?
https://buff.ly/38tH5uD

Best Practices to Boost Data Security in Call Centers
https://buff.ly/3sAEsya

Educating Your Customers About Information Security
https://buff.ly/3sAEsya

The Worst Threat to Business Data Security: Employees
https://buff.ly/38lgjF3

Deflecting Insider Threats to Data Security
https://buff.ly/3yC5mt5

How Open Access BPO Future-Proofs Your Offshore Operations
https://buff.ly/3wmGuEx

----------
Learn more about smart, secure, and scalable #outsourcing over at OpenAccessBPO.com

#WeSpeakYourLanguage
#DataPrivacy
Open Access BPO
Open Access BPO4 days ago
Having a branded #CustomerService strategy sets your business apart from others, helping grow your customers base and enhancing #CustomerExperience.

Here's how you can develop a branded customer service strategy: https://buff.ly/3L7FrMz

----------
Outsource #CustomerDelight without losing your #BrandIdentity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #branding
Open Access BPO