How Your Business Language Can Make Or Break Customer Service

Julie Pearl Published on December 23, 2014 Last updated on December 10, 2022

As a company that lives and breathes with conversations, every Philippine call center knows the value and impact of words in determining the quality of the service it delivers, as well as the satisfaction of the customers it serves.

happy woman using laptop on the floor

Depending on their focus, contact centers typically follow a guideline about the words they should and should not say to a customer.

For telemarketers, making a sale relies on the power words they speak with conviction. Customer service teams, on the other hand, have to be able to express empathy while avoiding negative language for them to truly say that they’re acing their game.

Regardless of the type of service you carry out, however, your service speech or business language should be delivered in such a way that represents your brand identity and could be understood by your target audience. Here’s why:

  1. Day-to-Day Conversations Leave a More Lasting Impact Than Marketing Messages

    surprised customer talking to call center agent on the phone

    For many businesses, toning their brand’s voice is an activity that is only intended to revamp sales. Because of this, they usually talk in a certain tone on their website or pepper buzzwords on their campaigns where customers can identify them in. But everything else outside marketing stays the same. Don’t fall into this mistakeโ€”know that customers primarily get their impressions of your company from conversations with your representatives, not through big ads you place out there.

  2. Product Experience Starts with How You Describe Your Product to Customers

    impressed delighted customers pointing at smartphone

    No matter how well-written your descriptions and specifications are, users would still get a better grasp of how your product works and how efficient it is by how you promote it to them. This is one of the reasons why telemarketing agents should have a way with words.

  3. Language Use Trumps Technical Knowledge

    confused woman holding phone

    Equipping your employees with the most comprehensive product knowledge and training them under the most stringent methods can still come out useless if they are not able to relay instructions with courtesy nor express empathy in the way they talk.

  4. The Right Words Can Fix Even the Biggest Customer Service Issues

    Asian customer service agent in call center making hearts

    Most of the time, what appeases irate customers is the way a representative talks to them, not necessarily the solution he gives. Let’s admit that there are cases where there’s nothing you can do to fix the problem, but with the right words and attitudes, complainants can still end up satisfied because of the way agents handled the case.

Understanding the importance and impact of words in customer service is just the start; you should be able to choose and apply the right tone to set you apart from competitors while keeping your audience satisfied.

Training your customer support agents on your business language can be done even if you outsource this responsibility to a dependable third-party company. International businesses trust Open Access BPO to help their brands grow by developing memorable 24/7 consumer experiences for their customers in over 30 Asian and European languages.

Partner with us today and take your business to new heights.

OABPO-Julie Author
As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.
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๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐— ๐—ฎ๐—ธ๐—ฎ๐˜๐—ถ ๐—ฃ๐—ฟ๐—ถ๐—ผ๐—ฟ๐—ถ๐˜๐—ถ๐˜‡๐—ฒ๐˜€ ๐—˜๐—บ๐—ฝ๐—น๐—ผ๐˜†๐—ฒ๐—ฒ ๐—ช๐—ฒ๐—น๐—น๐—ป๐—ฒ๐˜€๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—”๐—ป๐—ป๐˜‚๐—ฎ๐—น ๐—ฃ๐—ต๐˜†๐˜€๐—ถ๐—ฐ๐—ฎ๐—น ๐—˜๐˜…๐—ฎ๐—บ๐˜€

Open Access BPO Makati is holding its annual physical exam (APE) this week for employees at the Robinsons Summit Center office.

The APE is a collaborative effort between Open Access BPO's Clinical Services and RGO Laboratory and Industrial Diagnostic Center.

This streamlines the process for employees by bringing healthcare professionals directly to the office. It minimizes disruption to work schedules and allows employees to conveniently complete their physicals without venturing outside.

This initiative demonstrates Open Access BPO's commitment to employee well-being and ensures compliance with Makati's Environmental Health and Sanitation Code.

The comprehensive physical exam includes various procedures like blood analysis, vital signs check, visual acuity test, and chest X-ray.

#WeSpeakYourLanguage
#IdeaHubOABPO #OneForHealth
#WellnessEvent #HealthJourney
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When it comes to #ContentModeration, moderators need to possess specific skills, qualifications, and attributes.

So, if you're considering #outsourcing this service, these are the qualities you need to find in your prospective partners' employees: https://buff.ly/4awNYW4

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Outsource content moderation only to an expert #BPO with an expert team of moderators: https://buff.ly/3QXQUUZ

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๐—ข๐˜‚๐—ฟ ๐——๐—ฎ๐˜ƒ๐—ฎ๐—ผ ๐—ฐ๐—ผ๐—น๐—น๐—ฒ๐—ฎ๐—ด๐˜‚๐—ฒ๐˜€ ๐—ฐ๐—ฒ๐—น๐—ฒ๐—ฏ๐—ฟ๐—ฎ๐˜๐—ฒ๐—ฑ ๐˜๐—ฒ๐—ฎ๐—บ ๐˜€๐—ฝ๐—ถ๐—ฟ๐—ถ๐˜ ๐—ฑ๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฟ๐—ฒ๐—ฐ๐—ฒ๐—ป๐˜ #๐——๐—ฎ๐˜ƒ๐—ฎ๐—ผ๐—ฆ๐—ฝ๐—ผ๐—ฟ๐˜๐˜€๐—™๐—ฒ๐˜€๐˜ ๐—ต๐—ฒ๐—น๐—ฑ ๐—ฟ๐—ฒ๐—ฐ๐—ฒ๐—ป๐˜๐—น๐˜†.

During the event, our ops and non-ops teammates put their athletic and strategic skills to the test through five different games:

โ€ข Chess
โ€ข Scrabble
โ€ข Badminton
โ€ข Volleyball
โ€ข Basketball

Congratulations to all winners, and see you all in the next Sports Fest!

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๐—š๐—ฟ๐—ฒ๐—ฎ๐˜ #๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—ถ๐˜€ ๐—ฎ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ'๐˜€ ๐—ด๐—ผ๐—น๐—ฑ๐—ฒ๐—ป ๐˜๐—ถ๐—ฐ๐—ธ๐—ฒ๐˜, ๐˜„๐—ต๐—ถ๐—น๐—ฒ ๐—ฝ๐—ผ๐—ผ๐—ฟ ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—ถ๐˜€ ๐—ฎ ๐—ฟ๐—ฒ๐—ฝ๐˜‚๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ธ๐—ถ๐—น๐—น๐—ฒ๐—ฟ.

To avoid poor customer service, it's important to know what mistakes your #CustomerSupport agents commit.
If you want to prevent customers from seeing your brand as apathetic.

Here are 3 qualities to steer clear of to ensure stellar #CustomerExperience: https://buff.ly/4bmLsmI

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Don't let bad #CX hold you back.
Partner with a customer experience expert today and start exceeding #CustomerSatisfaction: https://buff.ly/3URcMSK

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Providing excellent #CustomerExperience is the best way to retain customers, ensure loyalty, and acquire new ones.

Good thing there are a lot of ways to ensure a pleasant #CX such as these: https://buff.ly/3V7fpS1

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Give your customers the best service they deserve.
Let's plan the best ways you can do that: https://buff.ly/3ysRhjX

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๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐˜„๐—ถ๐˜๐—ต ๐˜๐—ต๐—ฒ ๐— ๐—ฎ๐—ธ๐—ฎ๐˜๐—ถ ๐—–๐—ถ๐˜๐˜† ๐—›๐—ฒ๐—ฎ๐—น๐˜๐—ต ๐——๐—ฒ๐—ฝ๐—ฎ๐—ฟ๐˜๐—บ๐—ฒ๐—ป๐˜ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ฐ๐—ฒ๐—ป๐˜ ๐˜„๐—ฒ๐—น๐—น๐—ป๐—ฒ๐˜€๐˜€ ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜ ๐˜๐—ต๐—ฎ๐˜ ๐—ณ๐—ผ๐—ฐ๐˜‚๐˜€๐—ฒ๐—ฑ ๐—ผ๐—ป ๐—ต๐—ฒ๐—ฎ๐—น๐˜๐—ต ๐—ฟ๐—ถ๐˜€๐—ธ ๐—ฎ๐˜€๐˜€๐—ฒ๐˜€๐˜€๐—บ๐—ฒ๐—ป๐˜.

The free two-day healthcare event, held on the seventh floor of the multilingual call center's Makati headquarters, provided risk assessments, counseling for employees, and free contraceptives for all attendees.

Workers from Makati City's Health Department were able to accommodate over 130 employees, providing them with general check-ups, blood glucose testing, and HIV screening.

The Health Department workers say the program will help Open Access BPO employees determine how at-risk they are of diseases like diabetes, hypertension, and HIV/AIDS. Family planning lectures and counseling services were also available.

This holistic approach to wellness empowers employees to take charge of their health and well-being.

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#IdeaHubOABPO #OneForHealth
#WellnessEvent #HealthJourney
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