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7 Content marketing tips for contact centers

Content marketing can help call centers raise brand awareness, establish a credible image, and build new connections with prospective clients. Delivering high-quality content for your target audience must be one of your digital marketing goals. This is especially critical for B2B firms like call centers. Great content can give your organization a competitive edge and […]

5 Critical resources your customer support reps must have access to

Call center agents work with information all the time. To provide relevant and accurate answers to customers’ queries, they must be fully knowledgeable about a brand’s products and services. If you’re getting recurrent complaints from dissatisfied customers, that could be a sign that your agents aren’t doing their jobs well. This underperformance is often caused […]

What's the ideal conflict resolution style for customer support reps?

How well can your call center agents handle conflicts with customers? Conflicts are unavoidable during customer service interactions. Agents may encounter irate and frustrated customers, or they may run into unreasonable complaints and requests. In these cases, they must be able to communicate clearly with customers so they can reach a common understanding.

4 General types of skills all contact center reps must learn

As part of skills management, identifying what your customer support reps can and can’t do can help improve your call center’s performance. Documenting, categorizing, and managing your staff’s skills are highly abstract and complex human resource processes. So it’s not surprising that many companies skip these activities. When done correctly, however, they can be beneficial […]

5 Tips for developing your call center’s unique selling point

It can be hard for a call center to stand out in a competitive outsourcing market. With numerous players entering the industry, how can you convince prospective clients that they should partner with you? The easy answer would be to develop a unique selling point. Also called a unique selling proposition, this is your competitive […]

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