Why do you need to have a single customer view?

Why do you need to have a single customer view?

customer service supervisor looking through magnifying lens

At a time when customers are communicating with brands using multiple channels, contact centers must have a single and unified view of the customer.

You’ve probably encountered the concept of a “single view of the customer” while reading articles, books, or studies about customer service. But most business leaders are still not sure what exactly this means. Read More

How data-driven storytelling helps businesses make rational decisions

office employee focusing on storytelling on laptop with doodles appearing behind him

Every organization that gathers and analyzes data has a story to tell, so why aren’t they out there telling their stories?

Most companies know that they need technical expertise to build a data-driven organization. They must have people who are good at numbers and research, and they need experts who can make sense of big data. Of course, they also need sophisticated data analytics tools to run their analyses. Read More

5 Tips for keeping up with a highly dynamic market

business executive carrying market research standing on rooftop looking at cityscape at night

Businesses are operating in a highly dynamic marketplace, wherein customers’ preferences and behavior are continuously changing.

This makes staying relevant a difficult challenge for many brands. Although it’s easier said than done, they key is to be flexible and adaptive. It starts with listening to your customers and placing them at the core of your business strategies. That way, you can create products and services that reflect your customers’ sentiments. Read More

7 Signs that your startup company is ready to go international

miniature figures of startup owners shaking hands on top of globe

Every entrepreneur’s goal is to expand outside their own shores, but how will you know if you’re ready for the challenge?

International expansion is probably the riskiest venture every business can ever take. You’ll face language barriers and cultural differences as you set to capture a new market. You might also encounter troubles in recruitment, customer service, finance management, or extending your product offerings. Read More