We all know that what triggered the digital revolution is the smartphone. Starting out as a game-changing, all-in-one tech, this device quickly became an omnipresent gadget that has taken root in people’s pockets.
This digital movement is so impactful that it’s reshaping consumers’ behaviors. Everyone’s glued to their phones, expecting brands to be accessible across Facebook, email, or the phone. Online shoppers want fast answers to their questions and reliable Internet payment options. They want their problems solved instantly at any time of the day, any day of the week.