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Choosing a CRM software that meets your needs

A CRM tool is more than just a software. It’s a powerful business solution helping brands wield an insight-driven strategy for serving customers better while maximizing profits. Customer relationship management (CRM) tools were originally designed for a simple though crucial purpose: to allow brands to create, manage, and enrich relationships with their customers. Through the […]

Why omnichannel retailers find it hard to spot fraud

Omnichannel ecommerce is driving the future of business with its fast growth rate and consumers’ large-scale approval, but it’s also exposing brands to greater fraud risk. In recent years, multichannel ecommerce has been gaining popularity as brands strive to provide a consistent purchasing experience. Now that various payment methods are also available, we know that […]

4 Features of the ideal mobile customer service experience

Mobile technologies are developing at a rapid rate, and brands are doing their best to keep up. The challenge for organizations is to ensure that their mobile solutions meet customer demands. Today’s customers expect to receive a seamless customer service experience across all channels available to them. Thanks to the smartphone, consumers gain instant access […]

3 Ways to give consumers more control over customer service

By providing a wide range of customer service options, brands empower their consumers and make their lives a lot easier. To meet varying and fast-changing customer expectations, brands have to diversify the methods they use to connect with their target clients. This is one of the best ways to personalize your services and make individual […]

The 3 stages of customer loyalty

For many brands, customer loyalty is the primary ingredient of success. How can you encourage consumers to trust and stay with your brand? No one can argue against the fact that meaningful customer relationships give brands a competitive advantage. If you want to succeed, you have to think about how to make first-time shoppers want […]

Multichannel vs omnichannel customer service: What’s the difference?

No, it’s not just semantics. If you want to create a more robust customer service strategy, you should know the differences between these two customer experience trends. Many entrepreneurs use the terms “multichannel” and “omnichannel” interchangeably. It’s only to be expected, given that both of these terms surfaced at around the same time, when various […]

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