Event marketing is popular among brands because of its effectiveness in solidifying existing customer relationships and generating new ones. Modern customers are no longer easily captivated by marketing tactics of the past. Staging themed and interesting activities, however, creates an opportunity for customers to interact with brands face-to-face and experience firsthand the focus and brand […]
The idea that social media marketing can bring in higher revenues to an e-commerce store has long been debated upon by retailers and digital marketing experts. From time to time, we see many brands jumping on the bandwagon of setting up Facebook or Instagram pages and randomly posting pictures of their merchandise just because others […]
Any digital marketing expert knows how important landing pages play a crucial part in the site conversion process. It’s important for every business that uses its website in generating leads to make sure that its landing pages do what they are intended to do. Otherwise, all marketing efforts in increasing online exposure and website traffic […]
Making your customers interested in your new products isn’t always as easy as it seems. You may be convinced that your new offers are going to amaze both new and old customers, but there s no guarantee it will be the case. When launching new products, your biggest marketing challenge is earning the same level […]
Insights gained from customer satisfaction surveys can help you discover both your business’ flaws and strengths. Whether your website is difficult to use or your merchandise is too expensive, customer feedback can give you an overview of which business areas need immediate attention. But once you re done conducting customer surveys, the challenge now boils […]
If you re going to ask modern brands about their favorite digital marketing tool, video and email can come up as an easy answer because of the high customer engagement and conversion rates they could reap out of these tools. Email is virtually free and capable of reaching vast audiences with just a click, while […]
We recently rounded up sentiments that customers everywhere want brands to know in order to serve them really well. Inferring that excellent customer service begins by listening to the voice of the customer, the post listed statements that sum up how people prefer assistance and service to be delivered to them. Now, we give you […]
Meetings are a necessary evil. Holding one is oftentimes not something to get excited about, but it’s something that everyone involved has to attend. But what is it about meetings that make them such a drag to many despite their importance to the development of the workforce, the service they deliver, and the business as […]
Delivering a great customer experience isn’t quite simple. But there are basic rules that brands can follow to reach that goal. Customer experience is a fundamental element that can either enhance or undermine a brand. In a market saturated with choices, the quality of the customer experience becomes a decisive factor in building brand loyalty. […]