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A look back at 2014 trends that shaped BPO in the Philippines

Numerous trends were forecasted to shape the Philippine business process outsourcing (BPO) industry in 2014. Different experts from different BPO segments had predictions for their fields of expertise and for the outsourcing world as a whole, but there are forecasts that stood out because of how specialists unanimously back them up.

How to get the most out of your expiring BPO contract

The first few steps of outsourcing to a call center in the Philippines is deemed by many as the most crucial stage of the whole deal, and for a good reason: this is the part that determines how much of a success (or a failure) the partnership could be.

Which format is ahead of the digital marketing race?

It s safe to say that the past half decade witnessed the rise of multi-platform advertising, as brands started embracing formats other than the traditional banner into their overall digital marketing strategy. Nowadays, we see ads and marketing gimmicks getting more interactive and personal as they deviate from static “Click Here” rectangular clickables redirecting to […]

5 Digital marketing predictions to watch out for in 2015

The year 2014 has been a pivotal one for providers of business process outsourcing (BPO) services in the Philippines, particularly those that create digital marketing strategies for brands. The past 11 months has been devoted to finding and adopting new ways to reach very specific audiences, not massive groups of people, in order to deliver […]

5 Ways to improve your e-commerce site’s usability

The holidays are a crucial time for firms providing BPO services in the Philippines, especially those whose clients are under the retail industry. Not only should they amp up their customer service channels, but they must also fine-tune their e-commerce sites as well because customers would be flocking to both the phone lines and web […]

Influencers: Your business blog’s best endorsers

If you re outsourcing BPO services in the Philippines to promote your brand online through blogging, you should be aware of the processes your content goes through for it to contribute to your marketing success. You may think that content creators and blog managers spend most of their time producing articles and other forms of […]

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Open Access BPO2 days ago
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