Digital marketing has been a growing priority for most industries due to the massive shift from traditional means of promoting brands to web-based methods that use social media as their main platform. Big names like Converse, Virgin America, and Lexus even dedicate up to 90% of their total marketing budget on digital efforts, so it […]
The voice of the customer is always open to any ear willing to listen to it. Here’s what it’s telling your brand. Businesses are constantly vying for customer attention and loyalty, as they should. But a lot of them overlook the most straightforward way to gain an edge—listening to customers. The voice of the customer […]
American customers are now exposed to various cultures, so do they need a second business language when interacting with brands? As international business and cultural diversity continue to intertwine, addressing language barriers and cultural differences become more important than ever. In fact, a globalized world requires businesses these days to explore more effective ways in […]
The effectiveness of short messaging system (SMS) both as a marketing and customer service platform has become influential for several businesses that most customer engagement strategists now describe mobile marketing as an inevitable business move. Not only can text messages let businesses reach customers faster, they can also present a convenient and simple method of […]
The open rate is among the most important metrics that could determine your email marketing campaign’s success. Not only does this prove the effectiveness of your subject lines, it’s also where everything starts—the moment recipients open your email newsletter, they also open vast opportunities for you to collect leads, boost website traffic, and even propel […]
There s no denying that great online customer service is a game-changer in the e-commerce world where success can be largely attributed to presentation. Since much of the experience and most of the transactions happen on a digital interface, brands compete with each other by polishing their online stores in a way that would make […]
Table Of Contents Understanding User-Generated Content Why User-Generated Content is Getting So Much Love from the Younger Generations The Power of Authenticity and Relatability The Benefits of User-Generated Content in Brand Engagements and Customer Experience Enabling Your Market to Create UGC Challenges and Concerns Associated with User-Generated Content How Outsourcing to an Expert Content Moderation […]
A good customer relation management (CRM) software is becoming a staple component in most companies today. Not only can it organize your interactions with clients, it can also boost profits by automating and streamlining processes of key departments such as customer support, sales, and marketing.
Deciding to outsource web development is a common step taken by businesses that want to upgrade their online platforms‘ marketing prowess. Maintaining a website that has a rapidly growing audience requires constant reinvention and updating to make sure it can keep up with its visitors’ demands.