Is telemarketing still relevant in an info-driven marketplace?

Faith Ocampo Published on May 8, 2017

smiling female call center agent next to busy customer service reps

Let’s admit it: telemarketing can be a tad bit annoying, especially for skeptic modern consumers.

These days, customers make use of all the information available to them before making a purchase. They’d research a product online, browse reviews from other customers, and ask their peers to come up with the best choice. This, for the most part, is a good development.
That customers prize quality over affordability compels businesses to create high-value products. It thus follows that many companies have stopped using flashy-but-empty promotion stunts in favor of authentic and organic marketing strategies. The result is a highly competitive marketplace driven by entrepreneurs’ genuine desire to contribute something positive to their lives.

speaking call center rep with hand gestures in a call center
At a time wherein Internet-enabled devices are widespread, people seek personalized conversations that sound human, engaging, and genuine. And that’s something you can offer through telemarketing.

This then begs the question, Is telemarketingโ€”especially cold callingโ€”still relevant in a modern marketplace?
Telemarketing refers to a broad range of marketing activities executed during a phone call. One technique is cold calling, the act of making an unsolicited call in order to persuade customers to buy a product or service. This is typically carried out by call center agents who are trained in sales.
From that definition alone, one can see why this may be a turn-off for many customers.
Living in an interconnected world wherein we can easily keep track of others’ lives or contact our friends in a heartbeat drove us to be more and more protective over our privacy. That can make it difficult for telemarketers to capture customers’ attention and hold their interest. Worse, brand representatives risk appearing insincere and manipulative if they pick up the phone just to sell something to customers. If anything, it’s likelier that they’ll be shut down once the customer finds out that they were calling to market a new product.
But does this mean that outbound calls, especially those intended for product promotion, are completely pointless in information-driven marketplace?
This may not be the case at all, especially if we look at how interactions between brands and customers are changing. At a time wherein Internet-enabled devices are widespread, people seek personalized conversations that sound human, engaging, and genuine. And that’s something you can offer through telemarketing.
Furthermore, deploying your online marketing strategies isn’t necessarily more effective than person-to-person marketing. Sure, the former can help you build brand or product awareness, but the latter is more effective as a tool of persuasion.
But there’s one thing you must pay attention to if you want to turn your cold calling campaigns into a revenue generator: the strategy you use.

company executive holding meeting with employees

You need to update your phone marketing approach to make sure that it reflects the preferences of your customers. And these days, what customers want is to build a personal relationship with brands. Therefore, to hit this expectation, telemarketers need to use a personal approach. Instead of making it about the product, make it about the customer. Find out their needs, and only recommend products you think they’d find most useful. This lets customers know that you want to contribute something truly valuable to their lives.
In addition, storytelling can be a great telemarketing technique. To captivate customers’ interest, tell them stories about your brand, your products, and your milestones. This lets you form meaningful relationships that are founded on trust and understanding.
But most importantly, instead of training telemarketers in the art of sales talk, help them develop their rapport-building skills. What you want are call center agents that can empathize with customers and driven to do everything that’s in your customers’ best interests.

 

 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 4 days ago
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—Ÿ๐—ฎ๐˜‚๐—ป๐—ฐ๐—ต๐—ฒ๐˜€ ๐—ฆ๐—›๐—œ๐—™๐—ง ๐—Ÿ๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ ๐— ๐—ผ๐—ฑ๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ ๐—ณ๐—ผ๐—ฟ ๐—˜๐—บ๐—ฝ๐—น๐—ผ๐˜†๐—ฒ๐—ฒ๐˜€

Multilingual call center Open Access BPO announced the official launch of ๐—ฆ๐—›๐—œ๐—™๐—ง: ๐—”๐—ป ๐—ข๐—”๐—•๐—ฃ๐—ข ๐—Ÿ๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ ๐— ๐—ผ๐—ฑ๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ, an initiative designed to foster sustainable health and well-being among its employees.

The program, whose acronym SHIFT stands for Sustainable Health and Integrated Fitness Transformation, aims to address the challenges of sedentary work lifestyles prevalent in the BPO industry by providing comprehensive support for health improvement.

The OABPO SHIFT Program will offer a holistic approach to employee wellness, encompassing structured physical fitness activities, wellness coaching, and a smart, sustainable nutrition guide.

This program highlights Open Access BPO's dedication to employee well-being, recognizing that healthy team members are key to both professional success and a great quality of life.

Employees are encouraged to check their official Open Access BPO email for detailed information on program enrollment and participation.

#WeSpeakYourLanguage
#OneForHealth #oabpoSHIFT
#IdeaHubOABPO #EmployeeWellness
#WellbeingAtWork
Open Access BPO 8 days ago
Delivering outstanding #CustomerSupport on over #SocialMedia promptly is essential for enhancing #CustomerSatisfaction and improving the overall brand experience.

But how can your brand consistently deliver on this crucial front?

Improve your customer interactions and build stronger connections on social media by reading all about it on our blog: https://buff.ly/sdjJ2A3

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Give your brand a CX boost on the social web!
Outsource to a #CustomerService expert today: https://buff.ly/aBetHaO

#WeSpeakYourLanguage
#CustomerService #CSat
#CustomerExperience #CX
Open Access BPO 18 days ago
The world is getting smaller, and your customers come from all corners of it!
Partnering with a culturally diverse #CallCenter team isn't just the right thing to do, it's a smart business move.

Learn about the key benefits in our blog:
https://buff.ly/360SqHP

----------
Want a high-value #CustomerExperience for your diverse audience?

Let our multicultural teams help your brand break into international markets without worries.

Contact us today: https://buff.ly/59i7YD6

#WeSpeakYourLanguage
#CX #diversity #inclusion
Open Access BPO 18 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

#WeSpeakYourLanguage
#PrideMonth #Pride2025 #UnitedByLove
#OneWithDiversity #PrideMonth2025
Open Access BPO 18 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

#WeSpeakYourLanguage
#PrideMonth #Pride2025 #UnitedByLove
#OneWithDiversity #PrideMonth2025
Open Access BPO 19 days ago
Open Access BPO conducted Plant It Forward, a two-part tree-planting initiative, held in Laguna and Davao in May and June 2025.

Volunteers from both activities planted 300 Philippine indigenous trees, which were selected to help maintain the biodiversity in the area.

โ€œThis program is more than just planting trees; itโ€™s about cultivating a culture of social responsibility within our organization and demonstrating our commitment to the communities where we operate,โ€ said Joy Sebastian, Global VP at Open Access BPO.

This is only the start. Open Access BPO vows to continue investing in such environmental projects, affirming its core value of creating positive impact.

Read more about the green initiative here: https://buff.ly/HjTlHZC

#WeSpeakYourLanguage
#OABPOPlantItForward
#OABPOcares #IdeaHubOABPO