3 Marketing strategies for startup companies

3 Marketing strategies for startup companies

Faith Ocampo Published on January 29, 2016

young-startup-boss-with-coffee-chatting-with-casual-employees

Every startup company needs to fortify its marketing strategy in order to keep moving forward.

The early stages of building a business are some of the most challenging parts of being an entrepreneur. It can be difficult to market your brand at first, as you ll be starting from scratch. There ll be plenty of roadblocks and trial-and-error cycles that may make you lose sight of your business goals.

The first thing to keep in mind, therefore, is that there is always a way out of every unfavorable situation. When you re facing one, these marketing strategy tips will keep you moving forward.

1. Embrace your own personality.

 

young-business-team-casual-meeting-fistbump

Thriving in a marketplace abuzz with highly ambitious, innovative ideas isn t easy. Thus, startup companies must offer something attention-grabbing and unique.

However, in the process of finding your brand s unique selling point, many entrepreneurs forget that they only need to look within themselves. Ask yourself the following questions:

•     What qualities do I possess that I m particularly proud of?
•     What are my past achievements and how do they help shape my startup ideas?
•     What makes me the entrepreneur I am?

To give your brand an outstanding, one-of-its-kind vibe, you have to visualize it as an extension of yourself, especially of your goals as a business leader. Your own voice and personality are the most unique values you can offer to customers. Once you find the voice that you want your brand to echo to the target market, you ve completed the first step in company branding.

Unfortunately, many entrepreneurs are afraid to build a brand around their personality and emotions. Letting this fear take over can only rob your brand of its genuine value.

 

2.  Remember what they say about publicity.

 

millennial-business-team-giving-thumbs-up

When Uber was barely starting out, everyone had something to say, and most of them aren t positive comments. But that didn t destroy the brand. On the contrary, everybody s now familiar with Uber and how it works, which led them to great success.

As you re starting your own company, you might find yourself in the same scenario. The most important trick you have to master is how to turn negative feedback into opportunities. Train your mind to see the good in every scenario so you can move past ahead of any kind of challenge.

 

3.  Maximize the use of free tools.

woman-with-curly-hair-reading-tablet

Most startup companies struggle with their finances, and that s understandable. As a result, they may not be able to afford highly advanced marketing tools at first. But now that we re in a highly digitized age, there s no shortage of free resources that can carry out your marketing strategy. As a company owner, your first task is to keep yourself updated about what s out there and identify which tools you can use at the lowest possible cost.

As your company grows and your marketing needs become more complex, you ll be able to acquire more sophisticated tools that suit your strategy and your target audience. But in the meantime, adopting a beginner mentality and maximizing available resources can take you farther than you think.

 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
Interactions with your company shape the #CustomerExperience and how customers perceive your brand. Build a better approach to customer experience management with these tips: https://buff.ly/3ynohVB

#WeSpeakYourLanguage #CallCenter
Open Access BPO
Open Access BPO5 days ago
Developing countries, including India, Indonesia, and the Philippines, showed 30% increase in gig platform use.

See how Open Access BPO empowered a leading #GigEconomy platform with tried-and-true #CX and process management solutions. Get your hands on our exclusive market insights today: https://buff.ly/2WwrLqR

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO5 days ago
Setting the right performance metrics helps your #CustomerService team achieve business goals and scale as you grow. Partner with a qualified #BPO provider for seamless program management: https://buff.ly/2Vhw7BB

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO6 days ago
With their ability to solve simple issues instantly, chatbots allow brands to make the always-on consumer happy.

Enhance your #LiveChat support strategy with these 7 best practices: https://buff.ly/3lbuHn4

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
Get a glimpse of what The Open Access Difference can offer your business in the #GigEconomy: https://buff.ly/3zN708T

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO1 week ago
Here are five ways to help your business gain a deeper understanding of your customers' needs:
✔️ Put yourself in their shoes
✔️ Conduct customer research
✔️ Gather #CustomerFeedback
✔️ Go to social media
✔️ Maximize your #CRM system

Read more: https://buff.ly/2TAVDRN

#WeSpeakYourLanguage #CustomerService
Do NOT follow this link or you will be banned from the site!