Do American customers need a second business language?

Do American customers need a second business language?

Julie Pearl Published on April 15, 2015Last updated on September 23, 2021

Multilingual call center outsourcing is gaining popularity among businesses seeking to accommodate the varied needs of their diverse customer base.

 

multilingual call center hand turning dial with international flags

 

It’s become a necessity in countries where more than two languages are spoken. For largely English-speaking countries like the USA, is a second business language equally needed, considering that it has the world’s largest population of English speakers?

The answer may differ from company to company, of course. But since it’s a huge cultural melting pot, businesses catering to the North American market would definitely benefit from linguistically skilled professionals.

Bilingualism in America

The US has no official language. However, English is the most commonly used language in North America, where bilingualism is also prevalent.

The country’s other main languages were brought in by immigrants centuries ago. Native and indigenous tongues are still spoken in some states, while others like Louisiana and New Mexico are de facto bilingual. For example, many speak French and Spanish in these states apart from other languages used.

What the American market speaks

 

multilingual call center team reading notes with customer support team leader

 

The US population boasts a rich cultural diversity, with people of all colors and ethnicities. So, it’s no surprise that Indo-European and Asia-Pacific languages are widely spoken across the country, as well.

Spanish tops all other foreign languages prevalent in America, with 43.2 million native speakers.

Other main languages include Chinese languages, Tagalog, Vietnamese, French and French Creole, German, Korean, Russian, Arabic, Italian, and Portuguese.

What other business language should you use?

Bilingualism is a powerful trait to have in the US where billions of dollars come from economic international trade. Choosing another language as a medium for business and customer service transactions depends on the audience you cater to. Businesses must also consider the availability of language resources and a bilingual workforce. So, what second language should you provide for your multilingual and multicultural customers?

If you need help in making that decision, outsourcing your multilingual call center services to a third-party firm like Open Access BPO is your best bet. We offer customer service, back office, and content management in over 30 languages. Our Las Vegas, Nevada site also offers Open Access BPO Onshore™ solutions for US-based businesses looking for home-based onshore call center solutions. Get in touch with us to outsource.

As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO18 hours ago
Personalized solutions empower brands to provide high-quality support to their customers and their growing needs.
With the help of a capable #CallCenter, you can be sure these areas are being covered: https://buff.ly/3sCjnTS

----------
Build your hyper-customizable #CustomerSupport, #BackOffice, or knowledge-based support program with Open Access BPO: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport
Open Access BPO
Open Access BPO23 hours ago
With multilingual support comes multiple business growth opportunities. The best way to get aboard the globalization train is to partner with a multilingual #CallCenter: https://buff.ly/3Mmfkms

----------
Open Access BPO's services support over 30 languages. Contact us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#MultilingualCallCenter
Open Access BPO
Open Access BPO3 days ago
It’s Data Privacy Awareness Month at Open Access BPO!
For our first Weekend Link Roundup, we’re featuring posts about #DataSecurity and #InformationSecurity best practices: https://buff.ly/3weIWMU

Is Data Safe From Security-Related Outsourcing Issues?
https://buff.ly/38tH5uD

Best Practices to Boost Data Security in Call Centers
https://buff.ly/3sAEsya

Educating Your Customers About Information Security
https://buff.ly/3sAEsya

The Worst Threat to Business Data Security: Employees
https://buff.ly/38lgjF3

Deflecting Insider Threats to Data Security
https://buff.ly/3yC5mt5

How Open Access BPO Future-Proofs Your Offshore Operations
https://buff.ly/3wmGuEx

----------
Learn more about smart, secure, and scalable #outsourcing over at OpenAccessBPO.com

#WeSpeakYourLanguage
#DataPrivacy
Open Access BPO
Open Access BPO4 days ago
Having a branded #CustomerService strategy sets your business apart from others, helping grow your customers base and enhancing #CustomerExperience.

Here's how you can develop a branded customer service strategy: https://buff.ly/3L7FrMz

----------
Outsource #CustomerDelight without losing your #BrandIdentity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #branding
Open Access BPO
Open Access BPO4 days ago
As more brands grow their digital products and services over digital platforms, it’s critical to educate customers about cyberattacks and information security.
Here’s what you need to keep in mind when doing so: https://buff.ly/3M5rKz7

----------
Partner with an #outsourcing vendor with robust #DataSecurity strategies: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#InfoSec #CyberSecurity #PrivacyAwareness
Open Access BPO
Open Access BPO5 days ago
Customer reviews can either create buzz around your brand or kill everyone else's interest in your products.
So, what do you do if you receive a negative review? Turn them into business and #CustomerSupport opportunities: https://buff.ly/3kZd0WG

----------
Let our #CustomerExperience solutions help build you a solid brand reputation: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#ReputationManagement
Open Access BPO