Do American customers need a second business language?

Julie Pearl Published on April 15, 2015 Last updated on September 23, 2021

Multilingual call center outsourcing is gaining popularity among businesses seeking to accommodate the varied needs of their diverse customer base.

 

multilingual call center hand turning dial with international flags

 

It’s become a necessity in countries where more than two languages are spoken. For largely English-speaking countries like the USA, is a second business language equally needed, considering that it has the world’s largest population of English speakers?

The answer may differ from company to company, of course. But since it’s a huge cultural melting pot, businesses catering to the North American market would definitely benefit from linguistically skilled professionals.

Bilingualism in America

The US has no official language. However, English is the most commonly used language in North America, where bilingualism is also prevalent.

The country’s other main languages were brought in by immigrants centuries ago. Native and indigenous tongues are still spoken in some states, while others like Louisiana and New Mexico are de facto bilingual. For example, many speak French and Spanish in these states apart from other languages used.

What the American market speaks

 

multilingual call center team reading notes with customer support team leader

 

The US population boasts a rich cultural diversity, with people of all colors and ethnicities. So, it’s no surprise that Indo-European and Asia-Pacific languages are widely spoken across the country, as well.

Spanish tops all other foreign languages prevalent in America, with 43.2 million native speakers.

Other main languages include Chinese languages, Tagalog, Vietnamese, French and French Creole, German, Korean, Russian, Arabic, Italian, and Portuguese.

What other business language should you use?

Bilingualism is a powerful trait to have in the US where billions of dollars come from economic international trade. Choosing another language as a medium for business and customer service transactions depends on the audience you cater to. Businesses must also consider the availability of language resources and a bilingual workforce. So, what second language should you provide for your multilingual and multicultural customers?

If you need help in making that decision, outsourcing your multilingual call center services to a third-party firm like Open Access BPO is your best bet. We offer customer service, back office, and content management in over 30 languages. Our Las Vegas, Nevada site also offers Open Access BPO Onshoreโ„ข solutions for US-based businesses looking for home-based onshore call center solutions.ย Get in touch with us to outsource.

OABPO-Julie Author
As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.
Join us on facebook
Open Access BPO 2 days ago
Stress is common among #CallCenter agents.
But night shift agents experience twice the amount of stress because their work schedule disrupts their normal sleeping pattern.

Here's what you can do to help your night shift agents: https://buff.ly/3P1qkt3

----------
We foster a culture of employee care, with opportunities to grow and thrive: https://buff.ly/3P0nT9Q

#WeSpeakYourLanguage
#CallCenterManagement #EmployeeManagement
Open Access BPO 2 days ago
Brands occasionally opt for #crowdsourcing to manage their #ContentModeration needs, covering everything from #SocialMedia content to customer reviews.

Sadly, trusting user-generated filters can be risky, affecting your:
Brand reputation
Customer experience

Learn about the risks and real-world examples of brands that faced challenges due to inadequate moderation: https://buff.ly/3SYvNSA

----------
Outsource your brand's content moderation needs to a trusted #BPO empowered by multilingual expert: https://buff.ly/3SYvPKc

#WeSpeakYourLanguage
#ReputationManagement #CX
#CustomerExperience #BrandProtection
Open Access BPO 3 days ago
๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ฐ๐—ผ๐—ป๐˜€๐—ผ๐—น๐—ถ๐—ฑ๐—ฎ๐˜๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฒ๐˜€๐˜ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ, ๐—ฝ๐—ฟ๐—ผ๐—ฐ๐—ฒ๐˜€๐˜€๐—ฒ๐˜€, & ๐˜๐—ฒ๐—ฐ๐—ต ๐˜๐—ผ ๐—ฏ๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ต๐—ถ๐—ด๐—ต๐—ฒ๐˜€๐˜-๐—พ๐˜‚๐—ฎ๐—น๐—ถ๐˜๐˜† ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ๐˜€ ๐˜๐—ผ ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€.

Their goal is twofold:
โ€ข to please customers and retain them; and
โ€ข to differentiate themselves from competitors.

However, even with the right strategies, one customer service blunders can quickly turn a customer's experience sour.

Here are the #CX mistakes that can ruin your efforts: https://buff.ly/3T9AN8c

----------
Let's give your consumers the #CustomerExperience they'll be talking about for years: https://buff.ly/42TUVhR

#WeSpeakYourLanguage
#CustomerService #CallCenters
#MultichannelCallCenter
Open Access BPO 3 days ago
To deliver great #CustomerExperience, you need a team of passionate employees.
But if your #CallCenter agents are suffering from ๐—ฝ๐—ผ๐—ผ๐—ฟ ๐˜๐—ฒ๐—ฎ๐—บ ๐—ฑ๐˜†๐—ป๐—ฎ๐—บ๐—ถ๐—ฐ๐˜€ and ๐—น๐—ฎ๐—ฐ๐—ธ ๐—ผ๐—ณ ๐˜๐—ฒ๐—ฎ๐—บ๐˜„๐—ผ๐—ฟ๐—ธ, it's time for you to step in.

To heighten #EmployeeEngagement in the #ContactCenter, consider these coaching strategies: https://buff.ly/48pvHJr

----------
For quality #outsourcing frontlined by diligent, skilled experts: https://buff.ly/48uy4dJ

#WeSpeakYourLanguage
#Customerervice #EmployeeManagement
#CX #CallCenterTraining #OutsourcingCX
#CustomerService #CallCenters #CSat
#CustomerCentric #HappyCustomer #productivity
Open Access BPO 4 days ago
๐—ช๐—ฒ'๐—ฟ๐—ฒ ๐—ฝ๐—ฎ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐˜๐—ฒ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜€๐—ผ๐—น๐˜ƒ๐—ถ๐—ป๐—ด ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฎ๐—ฑ๐—ฑ๐—ถ๐—ป๐—ด ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ ๐˜๐—ผ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ'๐˜€ ๐—น๐—ถ๐˜ƒ๐—ฒ๐˜€.

Open Access BPO improves customer, user, and digital experiences, to help you create meaningful connections with your global market.

We provide a broad range of outsourcing solutions including customer experience, content management, back office solutions, and knowledge process support. Our multicultural experts deliver these 24/7 services in over 30 languages from our six sites across Asia and the United States.

Contact us today:
www.OpenAccessBPO.com
+1.888.888.1519

- - - - - - - - - - - - - - - - - - - -
#WeSpeakYourLanguage
Open Access BPO 4 days ago
Call center agents have certain qualities that may be overlooked by team leaders.
Many of those are just as important in empowering them to ensure #CustomerSuccess as effective #CX reps.

๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐˜€๐—ผ๐—บ๐—ฒ ๐—ฐ๐—ฟ๐—ถ๐˜๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฏ๐˜‚๐˜ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ๐—ฑ ๐˜€๐—ธ๐—ถ๐—น๐—น๐˜€ ๐˜๐—ต๐—ฎ๐˜ #๐—ช๐—ผ๐˜„๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—น๐—ฒ๐—ฎ๐—ฑ ๐˜๐—ผ #๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐—Ÿ๐—ผ๐˜†๐—ฎ๐—น๐˜๐˜†: https://buff.ly/3Tcdtqf

----------
Our recruitment, training, and quality assurance best practices have helped transform our partners' #BrandExperience.

Contact us right now for heightened #CustomerExperience that sets your brand apart:
https://buff.ly/3uWmydr

#WeSpeakYourLanguage
#CustomerExperience #CSat
#OutsourcingCX #CustomerService #CallCenters
#CustomerCentric #HappyCustomer
Open Access BPO