Do American customers need a second business language?

Do American customers need a second business language?

Julie Pearl Published on April 15, 2015Last updated on September 23, 2021

Multilingual call center outsourcing is gaining popularity among businesses seeking to accommodate the varied needs of their diverse customer base.


multilingual call center hand turning dial with international flags


It’s become a necessity in countries where more than two languages are spoken. For largely English-speaking countries like the USA, is a second business language equally needed, considering that it has the world’s largest population of English speakers?

The answer may differ from company to company, of course. But since it’s a huge cultural melting pot, businesses catering to the North American market would definitely benefit from linguistically skilled professionals.

Bilingualism in America

The US has no official language. However, English is the most commonly used language in North America, where bilingualism is also prevalent.

The country’s other main languages were brought in by immigrants centuries ago. Native and indigenous tongues are still spoken in some states, while others like Louisiana and New Mexico are de facto bilingual. For example, many speak French and Spanish in these states apart from other languages used.

What the American market speaks


multilingual call center team reading notes with customer support team leader


The US population boasts a rich cultural diversity, with people of all colors and ethnicities. So, it’s no surprise that Indo-European and Asia-Pacific languages are widely spoken across the country, as well.

Spanish tops all other foreign languages prevalent in America, with 43.2 million native speakers.

Other main languages include Chinese languages, Tagalog, Vietnamese, French and French Creole, German, Korean, Russian, Arabic, Italian, and Portuguese.

What other business language should you use?

Bilingualism is a powerful trait to have in the US where billions of dollars come from economic international trade. Choosing another language as a medium for business and customer service transactions depends on the audience you cater to. Businesses must also consider the availability of language resources and a bilingual workforce. So, what second language should you provide for your multilingual and multicultural customers?

If you need help in making that decision, outsourcing your multilingual call center services to a third-party firm like Open Access BPO is your best bet. We offer customer service, back office, and content management in over 30 languages. Our Las Vegas, Nevada site also offers Open Access BPO Onshore™ solutions for US-based businesses looking for home-based onshore call center solutions. Get in touch with us to outsource.

As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.
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