Managing Diversity in Multilingual Call Centers in the Philippines

OABPO Blog Team Published on February 5, 2014 Last updated on April 19, 2023

Outsourcing to multilingual call centers in the Philippines has become a critical business strategy for their ability to bridge the gap between brands and their international clientele.

hands of diverse employees from multilingual call centers in the Philippines joining together

These centers hire customer experience agents who speak the same language as their customers, ensuring effective communication and better customer service. However, catering to consumers from different parts of the world doesn’t end with the ability to support their languages. It goes beyond that.

Multilingual call centers must employ agents who are well-versed with the culture of the customers and their fellow agents. Doing this will make the workplace culturally competent. And it starts with promoting diversity and inclusion in the workplace.

What is Cultural Competence?

To achieve cultural competence, multilingual call centers can inject culture education in their workplace s communication approach, team building, time management, and holiday observance.

Cultural competence is the key to promoting diversity and inclusion in customer service. It is the ability to interact and have a harmonious working relationship with people of varying cultures, languages, and beliefs.

And since multilingual call centers in the Philippines are homes to people from different nationalities and cultures, representatives must be culturally competent, aware, inclusive, and respectful of the views and attitudes of people they work with.

Ensuring Your Multilingual Call Center Promotes Cultural Competence

To achieve cultural competence, multilingual call centers can inject culture education in their workplace’s communication approach, team building, time management, and holiday observance. Here’s why:

  • People from Different Cultural Backgrounds Communicate in Different Ways

    Diverse agents from multilingual call centers in the Philippines in lively discussion

    Communication is vital in any workplace, and people from different cultural backgrounds communicate in different ways. Some Asian nationals hesitate to give bad news, while other cultures tend to exaggerate it. If the agents are unaware of these communication differences, they may have trouble making corrective actions to erring projects or staff.

    To avoid miscommunication, multilingual call centers in the Philippines must ensure that communication channels are open, and they must encourage their team to keep communication practices professional for important matters.

  • Some People Were Raised to be Individualistic, While Others Highly Value Cooperation

    multilingual call centers in the Philippines depiction of individualistic teamplayer diverse employees

    Collaboration is essential in creating a harmonious and inclusive workplace. What you must consider, however, is that people are raised differently, which may cause conflict during collaborative work.

    Some were raised to be individualistic, while others highly value cooperation. Call centers must make activities cross-cultural and ensure that everyone is comfortable with them before executing any game or group task. A survey would be essential to see if everyone is okay with your activities to avoid offending opinions, genders, or religions.

  • Every culture Has Different Views on Time and Where to Spend it the Most

    Multilingual call centers in the Philippines employee checking watch

    Every culture has different views on time and where to spend it the most. Work-life integration, deadlines, and overtime are defined differently across cultures. Multilingual call centers in the Philippines must ensure that their agents follow the company’s scheduling schemes to avoid conflicts and ensure that everyone is on the same page.

    While your call center and your customers follow a certain calendar, consider that your interracial employees may follow a different one.

    Holiday observance varies from religion to religion. Most multicultural call centers in the Philippines offer European and Asian languages together, making cultural competency even more challenging. To ensure that meetings and deadlines are met, it’s best to agree on what calendar to follow. This will ensure that everyone is aware of the schedule and can plan accordingly.

Best Practices for Managing Diversity in Multilingual Call Centers in the Philippines

Call centers that provide multilingual services must prioritize diversity and inclusion in customer service to provide effective and culturally competent service to their international clientele. Here are five best practices for ensuring diversity in a multilingual workplace:

  1. Hire a Diverse Workforce

    inclusive hiring in multilingual call centers in the Philippines applicants in waiting area before job interview

    To create a diverse customer service environment, the first step is to hire a diverse workforce. Multilingual should prioritize inclusive hiring to recruit individuals from different ethnicities, races, and cultures. This approach ensures that customers from different backgrounds can interact with representatives who understand their culture, language, and customs. Inclusive hiring also fosters a more inclusive environment.

  2. Provide Diversity and Inclusion Training

    diverse multilingual call centers in the Philippines team attending diversity workshop training

    Diversity and inclusion training is essential in promoting a welcoming and accepting environment. As such, training in multilingual call centers in the Philippines should cover topics such as communication skills, cultural sensitivity, and conflict resolution. Employees should also be educated on how to address any potential cultural and language barriers when interacting with clients. This training will help to reduce misunderstandings and miscommunications in the workplace, resulting in improved customer satisfaction.

  3. Encourage Open Communication

    multilingual call centers in the Philippines diverse team engaging in open discussion

    Multilingual call centers should encourage open communication among employees. It is essential to create an environment where employees feel comfortable sharing their thoughts and opinions. Employees should also be encouraged to provide feedback on how the organization can improve diversity and inclusion practices. Regular team meetings and focus groups can be helpful in fostering open communication.

  4. Celebrate Diversity and Culture

    diverse women on multilingual call centers in the Philippines holding rainbow flags for pride month

    Organizations should celebrate diversity and culture to create a more inclusive and welcoming environment. Multilingual call centers in the Philippines can celebrate cultural holidays, have potlucks where employees bring in dishes from their respective cultures, or organize cultural awareness events. Celebrating diversity and culture can help employees feel valued and appreciated, leading to increased job satisfaction.

  5. Create a Supportive Environment

    multilingual call centers in the Philippines executive hands around people paper dolls depicting diversity and inclusion in customer service

    Creating a supportive environment for all employees should be a priority for every multicultural organization. The organization should promote a zero-tolerance policy towards any form of discrimination or harassment. This means establishing strict policies and procedures that address them, accompanied by a clear process for reporting any incidents. Creating a supportive environment will help employees feel valued and appreciated, leading to increased productivity and job satisfaction.

By implementing these practices, organizations can create a more inclusive and welcoming environment, resulting in improved customer experience and increased job satisfaction for employees.

Injecting culture education in communication approach, team building, time management, and holiday observance are essential steps towards achieving cultural competence. By promoting diversity and inclusion in customer service, multilingual call centers in the Philippines can create a welcoming and inclusive workplace for all.

Want high quality multilingual customer service for your culturally diverse consumer base delivered by customer experts with intimate knowledge of their culture and language? Open Access BPO’s multilingual call center can help reach your international customers better. Contact us today and lets customize a program just for your brand’s needs.

 
 

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