Behind the Philippines long-term success in the outsourcing arena is the collective power of budding business process outsourcing (BPO) hubs dubbed as Next Wave Cities. One of them is Davao City, recently been recognized as one of the most auspicious outsourcing cities worldwide.
In order to create more knowledge-based jobs, the Philippine call centers must embrace the big data revolution. The emergence of big data is supposed to help brand managers enhance the customer experience in innovative ways. For instance, the potential of a single piece of research when applied to the customer service sector is practically limitless.
As cross-border ecommerce is booming, the only mistake entrepreneurs can make is skipping the planning stage. As entrepreneurs aim to maximize the benefits of increased global connectivity, cross-border selling is rapidly becoming the new norm. Admittedly, there are some areas—mainly emerging economies—with low ecommerce penetration rates. But in Australia, Canada, and many parts of Europe, […]
The largest professional network in the entire web can help you screen your prospective BPO companies. You’d be hard-pressed to find an organization who doesn t use LinkedIn to promote their brand. It s the most commonly used social media platform for B2B marketing, and top-level executives find it a great tool for lead generation.
The Philippines aims to maintain its footing as one of the world s best outsourcing destinations, and sustaining this momentum is the biggest challenge. The Philippines’ business process outsourcing (BPO) industry has had its fair share of both challenges and opportunities since the first call center in the country was established. In fact, the outsourcing […]
The growth of mobile commerce (m-commerce) is unstoppable as it continues to strengthen the frontiers of the entire ecommerce sector. When the smartphone started making its way to mainstream consumption, many marketers weren’t that optimistic about its role in ecommerce. But just a few years later, the success of this device would prove them wrong. […]
Are your marketing strategies helping you reach empowered customers? Perhaps the Internet had a role to play in people s transition from being passive to empowered consumers, but we can t really tell what has driven this shift. Still, we can t deny that the playing field for businesses has changed, rendering some marketing strategies […]
Clickbaits are a lot of fun, but now, Facebook wants you to do away with them. If you don t, your content may not make it to the News Feed. You probably already know how Facebook decides which posts to show to its users. Likes, comments, and shares are some of the main factors that […]
Attracting new customers is one of the challenges for startup companies. Luckily, there are startup marketing strategies to go with it. Starting a new business venture can be an exhilarating and challenging experience. This is why it’s crucial to have effective startup marketing strategies to gain visibility, attract customers, and drive growth. Today, we will […]