This 2018, what should your customer support strategy look like? To keep customers happy and stay competitive, businesses should be able to embrace market innovations and new trends. That’s why every new year is always a good time to update the brand’s strategies and ensure that everything addresses your customers’ evolving needs. If you’re revamping […]
We all know that what triggered the digital revolution is the smartphone. Starting out as a game-changing, all-in-one tech, this device quickly became an omnipresent gadget that has taken root in people’s pockets. This digital movement is so impactful that it’s reshaping consumers’ behaviors. Everyone’s glued to their phones, expecting brands to be accessible across […]
In this age when markets are teeming with equally brilliant products, the question is no longer “Who does it better?” but “Who delivers it better?” A few years back, the consumer spotlight was on the brands that created the best innovations. Impressive products were what made customers happy. Take Apple for example. Everybody was surprised […]
Put yourself in the customers’ shoes. How do you gauge the quality of service a company gives? What makes a customer experience an excellent one? Would you consider a normal, vanilla transaction a high-quality service? In whatever facet of customer service, it’s often advised for businesses to underpromise and overdeliver. Underpromising sets the bar of […]
One of the avenues where brands reach out to customers is through messaging apps. Learn how these apps impact the customer experience here. Messaging apps and customer messaging services have emerged as popular means of communication, revolutionizing the way people connect and interact. From personal conversations to business interactions, messaging apps and customer messaging services […]
Make up for your brand’s mistakes with a good customer service apology. It’s the first step to redeeming the customer experience. The customer experience is a vital aspect of any business’s success. It can either strengthen or damage a company’s reputation, customer loyalty, and bottom line. In the dynamic landscape of today’s market, mistakes and […]
At first glance, your focus on increasing customer service responsiveness may seem commendable, but this may actually be doing more harm than good. Many call centers’ default strategy for delivering support is to respond quickly to queries and complaints as they arise. Nothing’s wrong with this reactive approach. Of course, we can’t discount the fact […]
What really is the secret to customer satisfaction? Brands have long been concerned with boosting their performance at every touchpoint—the in-store sales experience, phone customer support, online interactions via various channels, and many others. Most of them compartmentalize these tasks, and it’s easy to see why. Managing individual touchpoints is much simpler. It’s more organized […]
These days, it takes a customer-centric mindset to build a brand that people will love and stick to. The concept of customer centricity is simple enough to understand. Fundamentally, it just means that a business must focus on providing the needs of its customers, putting consumers’ interests above one’s own, and providing services especially designed […]
Business leaders are often trained to think big, analyze the overarching narrative, and place more weight on the bigger picture. When we talk of process improvement, however, even the tiniest tweaks matter.
