In many ways, a customers’ first encounter with your brand can define your entire relationship with them. The very moment a customer first interacts with your brand, they will immediately assess your products, services, and performance. Everything you show them—from your behavior, attitude, and personality—can influence their decision to buy and stay loyal to your […]
If you’re suffering from increasing customer churn rates, that’s an indication that you’re doing something wrong. In most cases, customers abandon brands they don’t trust. It may be due to underperformance, ineffective communication strategies, or lack of transparency. However, you need to pinpoint exactly why customers are leaving you. That way, you can come up […]
Businesses are operating in a highly dynamic marketplace, wherein customers’ preferences and behavior are continuously changing. This makes staying relevant a difficult challenge for many brands. Although it’s easier said than done, they key is to be flexible and adaptive. It starts with listening to your customers and placing them at the core of your […]
Just because your customers are satisfied with your brand’s services doesn’t mean they’re going to stick around. Chances are, they’re constantly on the lookout for a company that trumps you in every way. That’s the hurtful reality, but confronting it head-on will make you grow.
Sharing these harsh lessons with your customer support team can put a stop to underperformance. If you find your call center agents slacking off, perhaps you need to remind them that the role they play in the company is highly critical. Brand owners depend on them to build meaningful customer relationships, which serve as the […]
Customer service doesn’t only extend to active customers but also to the inactive ones. Here’s how dormant customer re-engagement is done. In any business, retaining customers is just as crucial as acquiring new ones. One challenge many businesses face is re-engaging dormant customers or those who have disengaged with the brand for various reasons. Today, […]
As consumers become more selective about the brands they trust, it’s clear that organizations must promote transparency in order to build customer loyalty. Appealing ads and catchy slogans are no longer enough to capture people’s attention. As consumers now have instant access to all kinds of information via the web, their buying motivations are also […]
Providing an effortless customer experience has become a crucial differentiator for businesses seeking to gain a competitive edge and foster customer loyalty. Customers now have higher expectations than ever before, demanding seamless interactions, personalized service, and efficient resolution of their issues. Customer relationship managers know it takes a lot of hard work to make customers […]
Books are a great investment, especially for entrepreneurs who constantly need to stay abreast of the newest trends in business. Great books—especially those written by experts—can provide you a close look on business management, letting you improve your processes.
As customers’ loyalty to their banks continues to decline, how should financial firms respond? It’s always been challenging for banks and other financial services companies to innovate. They can’t immediately change their processes because of various restrictions, such as strict regulatory policies and data security concerns. As a result, they’ve been slow to migrate to […]
