Create a strong online presence for your financial firm by wisely using social media as a customer support channel. While other B2C firms, especially those who are in the retail sector, were quick to establish a social media presence, the financial services industry lags behind. Mostly, it s because they abide by a stricter set […]
The demands of millennial customers are so different from those of the earlier generations, and call centers have to respond fast. Call centers must be open to changes so they can respond effectively to the changing needs of customers. If not, they compromise the capacity of brands to forge genuine relationships with their target sectors.
Customer journey maps help brand managers make customer-centric management decisions. A customer journey map is a visual framework that traces the steps that consumers undergo from the moment they discover a brand up to the purchase stage. By allowing managers to view a brand from the customer s eyes, they can make decisions that would […]
All call centers want to be customer-centric, but why are so many still failing? In this age, call centers are left with no excuse to justify poor services. Because the methods, technology, and tools for collaborating with customers are within their reach, they’re expected to build a customer-focused culture. But as many of them are […]
Using a conversational tone on social media can invite customers to talk to you more. The beauty and hazard of multichannel customer support is that it allows brands to reach customers through various means. It’s a beautiful thing because it helps strengthen the relationship between the two. At the same time, however, it can be […]
Storytelling is a powerful telemarketing technique every brand needs to master. Storytelling, an old-as-time technique for engaging an audience, has been gaining traction in recent years as a marketing and sales strategy. Brands are reviving this practice to entertain customers and prospects. By relaying powerful narratives, sales reps bridge the relationship gap between a brand […]
The war between on-premises and hosted contact centers is becoming even more intense. While it’s true that cloud solutions for outsourced customer support have become popular, many business owners are still torn between on-premises and hosted service providers. It doesn’t help that the battle between these two call center types is marred by a lot […]
Can you protect your customers data from ransomware? In the first quarter of 2015, ransomware was found to re-emerge, stronger than before. McAfee Labs saw a 165% rise in “data kidnapping” threats last year, and hackers were using a different technique to make it harder for their victims to regain access to their servers.
Scripts may be effective in steering conversations in the right direction, but they rarely work for communicating empathy. Empathy, long been regarded as an essential component of successful customer support, makes interactions more meaningful. Taking it out of the equation is like punching a gaping hole right through otherwise productive dialogs. Without it, brands are […]
