Not all keywords are created equal, especially if a firm is trying to reach key market areas through multilingual SEO. Search engine optimization (SEO) is part of the challenge brands have to deal with when marketing to a global audience. Without an effective way to pull in potential customers toward your website, it s only […]
Cloud solutions allow call centers to be more flexible and agile in meeting customers’ needs, but they also come with considerable risks. Cloud computing solutions promise call centers a cheaper and more flexible setup that would make their data accessible from anywhere. It s precisely because of this that it has become one of the […]
To target high-value customers, brands must stop producing clickbait content. In his TIME magazine article, Chartbeat CEO Tony Haile claims that content marketers have gotten a lot of things wrong. He cited logical, evidence-based data to back him up as he, with good reason, criticized writers and editors obsession with web traffic.
Using virtual reality technologies, brands and call centers can promise customers an immersive experience of a product or service. If there s anything we re certain about the customer service industry, it s that it constantly evolves alongside technology. This dynamism allows brands to explore new ways of reaching out to customers in order to […]
A timeless marketing strategy, storytelling is the key to building an active and fully engaged audience. Good stories are memorable stories. They tug at the heartstrings, reinforcing ideas and teaching us important lessons. Great storytellers have the power to inspire, persuade, and most importantly, make people think.
CES 2016 is a breeding ground not only for new consumer technologies but for advanced digital marketing trends as well. Still not over the CES 2016 high? We can t blame you. The Consumer Electronics Show (CES), which serves as a global breeding ground for tech innovation, has been surprising us with breakthrough technologies for […]
SMS retargeting is every marketer’s best friend. It s easy to set up, fast, and highly effective. Gone are the days when marketers give up when customers walk out the door. When marketing ends, retargeting begins. By identifying those who have previously been introduced to your brand and reaching them using a more subtle strategy, […]
In call centers, underperformance may be caused by skills mismatch, lack of emotional connection with the job, and miscommunication. To outperform competitors and deliver great services, managers must shift their focus from customer to employee experience. Unfortunately, most team leaders and supervisors make the mistake of looking too closely on customer experience. Although there’s nothing […]
Data visualization has plenty of uses, which include collapsing big data into easily digestible online content. Data are among the most essential raw materials fueling business organizations. However, as the amount of data being produced increases exponentially, entrepreneurs need to be able to manage and interpret data in efficient ways. Data visualization is a friendly […]
