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The anatomy of great brand stories

A timeless marketing strategy, storytelling is the key to building an active and fully engaged audience. Good stories are memorable stories. They tug at the heartstrings, reinforcing ideas and teaching us important lessons. Great storytellers have the power to inspire, persuade, and most importantly, make people think.

CES 2016 previews the future of digital marketing

CES 2016 is a breeding ground not only for new consumer technologies but for advanced digital marketing trends as well. Still not over the CES 2016 high? We can t blame you. The Consumer Electronics Show (CES), which serves as a global breeding ground for tech innovation, has been surprising us with breakthrough technologies for […]

5 Easy steps for a winning SMS retargeting campaign

SMS retargeting is every marketer’s best friend. It s easy to set up, fast, and highly effective. Gone are the days when marketers give up when customers walk out the door. When marketing ends, retargeting begins. By identifying those who have previously been introduced to your brand and reaching them using a more subtle strategy, […]

Putting a stop to underperformance in call centers

In call centers, underperformance may be caused by skills mismatch, lack of emotional connection with the job, and miscommunication. To outperform competitors and deliver great services, managers must shift their focus from customer to employee experience. Unfortunately, most team leaders and supervisors make the mistake of looking too closely on customer experience. Although there’s nothing […]

A handy data visualization guide for content marketers

Data visualization has plenty of uses, which include collapsing big data into easily digestible online content. Data are among the most essential raw materials fueling business organizations. However, as the amount of data being produced increases exponentially, entrepreneurs need to be able to manage and interpret data in efficient ways. Data visualization is a friendly […]

5 Business innovation myths to let go of this year

This 2016, aim to be more productive. Stop business innovation myths from ruining your business. Every new year comes with a whole host of myths—groundless bits of advice stemming from our fear of deviating from practices we ve become accustomed to. While they often seem fun or harmless, there s no room for these false […]

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Open Access BPO
Open Access BPO2 days ago
How can you cultivate #inclusivity in a diverse workplace—or any workplace, for that matter? Listen, then learn.

When we practice active open-mindedness, we can find common ground despite our differing cultures, languages, ages, races, genders and abilities. We learn to overcome the unconscious bias often deep-rooted in our values and transform these differences into strengths.

#WeSpeakYourLanguage #OACelebratesDiversity #GlobalDiversityAwarenessMonth
Open Access BPO
Open Access BPO3 days ago
User-generated content may provide marketing opportunities, but they can also affect your #brand reputation. Amp up your #ContentMarketing strategy while ensuring those content submissions comply to ownership policies with an expert #ContentModeration team: https://zcu.io/5Arf

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO3 days ago
Looking for a #ContentModeration solutions provider? Check out these different moderation options before tapping an expert to manage your website or community forum: https://zcu.io/rIx0

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Open Access BPO4 days ago
A Microsoft study revealed that 21% of customers hate having to contact brands over and over regarding the same concern. Follow these 8 #CustomerService tips to reduce repeat complaints! https://zcu.io/dGT5

#WeSpeakYourLanguage #CustomerSatisfaction #CustServ
Open Access BPO
Open Access BPO5 days ago
There are two types of #CallCenter agents for businesses looking to outsource: the #generalist and the #specialist. Get a closer look at their strengths to determine which type can help you deliver superior multilingual #TechSupport: https://zcu.io/ckQi

#WeSpeakYourLanguage
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Open Access BPO6 days ago
Prevent cancellations and help your #CustomerService team retain customers with these #CustomerRetention strategies. Here's how: https://zcu.io/b7hc

#WeSpeakYourLanguage #CustomerExperience