Every startup company needs to fortify its marketing strategy in order to keep moving forward. The early stages of building a business are some of the most challenging parts of being an entrepreneur. It can be difficult to market your brand at first, as you ll be starting from scratch. There ll be plenty of […]
Brands should choose the best retargeting platform that would effectively bridge disrupted customer journeys. If you’re reading this article, you probably already have a good idea of what retargeting is and how it can help boost your ecommerce site’s performance.
Despite popular opinion, long-form isn’t dead. In fact, it’s becoming the center of attraction in the content marketing arena. Content marketers are divided on the idea of producing long-form pieces for brand promotion. Some argue that long texts can scare website visitors away, given the audience s poor attention span. Others, however, firmly believe that […]
Triggered emails have high open rates and are great tools to boost conversion. But first, you have to hit the perfect timing. Are your customers not opening your emails? There could be many reasons why, including poorly written subject heads and inappropriate timing. However, irrelevance may be the main culprit behind the continuously plummeting performance […]
Brands know that outsourcing customer service can help them manage their core functions better. But is it always the right choice? Most brand managers are hesitant to entrust their services to an external provider for fear that it can take away the company’s unique identity. Indeed, outsourcing services are becoming highly commodified, especially because most […]
If a picture is worth a thousand words, a video must be worth millions—and that s why it s a powerful marketing tool. Using videos as part of your digital marketing strategy is a given, especially now that online viewing becomes more popular year after year. Two years from now, 79% of the consumer internet […]
Behind successful online marketing strategies are high-performance landing pages designed to assist customers into the next phase of their journey. It takes a successful, balanced combination of content marketing, (search engine optimization) SEO, and technical expertise to bring customers to your website. With all these components working together, the next important step is to lead […]
If you want to provide customers an omnichannel experience, don t rush the process. Otherwise, you may be doing more harm than good. In our highly advanced era, customers are leading multi-channel lives, hopping from one device to another for very specific purposes. Brands, meanwhile, face the challenge of fitting into and embracing the customer […]
More and more marketers are realizing the potential of Periscope in providing customers a more interactive way to discover and connect with brands. Live streaming has been around for a number of years, but not one platform has risen to popularity as quickly as Periscope. After Twitter bought the video broadcast app before it was […]
