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Connecting with empowered customers

Are your marketing strategies helping you reach empowered customers? Perhaps the Internet had a role to play in people s transition from being passive to empowered consumers, but we can t really tell what has driven this shift. Still, we can t deny that the playing field for businesses has changed, rendering some marketing strategies […]

Facebook wants you to say bye to clickbait heads

Clickbaits are a lot of fun, but now, Facebook wants you to do away with them. If you don t, your content may not make it to the News Feed. You probably already know how Facebook decides which posts to show to its users. Likes, comments, and shares are some of the main factors that […]

3 Marketing strategies for startup companies

Every startup company needs to fortify its marketing strategy in order to keep moving forward. The early stages of building a business are some of the most challenging parts of being an entrepreneur. It can be difficult to market your brand at first, as you ll be starting from scratch. There ll be plenty of […]

Which retargeting platform best fits your market?

Brands should choose the best retargeting platform that would effectively bridge disrupted customer journeys. If you’re reading this article, you probably already have a good idea of what retargeting is and how it can help boost your ecommerce site’s performance.

The underrated value of long-form content

Despite popular opinion, long-form isn’t dead. In fact, it’s becoming the center of attraction in the content marketing arena. Content marketers are divided on the idea of producing long-form pieces for brand promotion. Some argue that long texts can scare website visitors away, given the audience s poor attention span. Others, however, firmly believe that […]

Timing your marketing emails to boost conversion

Triggered emails have high open rates and are great tools to boost conversion. But first, you have to hit the perfect timing. Are your customers not opening your emails? There could be many reasons why, including poorly written subject heads and inappropriate timing. However, irrelevance may be the main culprit behind the continuously plummeting performance […]

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