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Timing your marketing emails to boost conversion

Triggered emails have high open rates and are great tools to boost conversion. But first, you have to hit the perfect timing. Are your customers not opening your emails? There could be many reasons why, including poorly written subject heads and inappropriate timing. However, irrelevance may be the main culprit behind the continuously plummeting performance […]

Will outsourcing take your brand’s identity away?

Brands know that outsourcing customer service can help them manage their core functions better. But is it always the right choice? Most brand managers are hesitant to entrust their services to an external provider for fear that it can take away the company’s unique identity. Indeed, outsourcing services are becoming highly commodified, especially because most […]

Which video distribution platform should you use?

If a picture is worth a thousand words, a video must be worth millions—and that s why it s a powerful marketing tool. Using videos as part of your digital marketing strategy is a given, especially now that online viewing becomes more popular year after year. Two years from now, 79% of the consumer internet […]

Your landing page doesn’t have to be boring

Behind successful online marketing strategies are high-performance landing pages designed to assist customers into the next phase of their journey. It takes a successful, balanced combination of content marketing, (search engine optimization) SEO, and technical expertise to bring customers to your website. With all these components working together, the next important step is to lead […]

Read this before you add a new call center channel

If you want to provide customers an omnichannel experience, don t rush the process. Otherwise, you may be doing more harm than good. In our highly advanced era, customers are leading multi-channel lives, hopping from one device to another for very specific purposes. Brands, meanwhile, face the challenge of fitting into and embracing the customer […]

5 Periscope marketing ideas for your brand

More and more marketers are realizing the potential of Periscope in providing customers a more interactive way to discover and connect with brands. Live streaming has been around for a number of years, but not one platform has risen to popularity as quickly as Periscope. After Twitter bought the video broadcast app before it was […]

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Open Access BPO6 hours ago
Planning to set up your own team of #CallCenter agents? Get familiar with these 5 key #hiring strategies before outsourcing your business needs to a #BPO company: https://zcu.io/FHNE

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How can you cultivate #inclusivity in a diverse workplace—or any workplace, for that matter? Listen, then learn.

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