Social media marketing and content marketing are two of the favorite ways that marketers use to get their brands out there. While both are prevalently being done nowadays, the difference between the two is still unclear for many. It s understandable, considering that they have overlapping traits—content marketers rely heavily on social media for distribution, […]
When it comes to social media marketing, it seems that the simpler the platform and approach, the more effective a campaign becomes. This is what an L2 research suggests when the research firm conducted a survey among 250 of the world s top brands. The study revealed that brands share more content on Instagram than […]
Google has been clear about its preference for mobile friendly websites for years now. The Internet giant even released guides and best practices for webmasters on how to make their sites ready for mobile experience. If your website is not designed to provide convenience when browsing using a smartphone or any mobile device, Google won […]
The proper integration and execution of social media tools in streamlining online customer service has been a favorite topic in this blog. We’ve published a number of articles giving customer service tips to businesses seeking to leverage on the vast choice of social platforms where they can engage with the majority of their customers almost […]
Your website is one of the most important tools you can use to build relationships with your current and prospective customers. Every aspect of it, whether it’s your website design, subscription and order forms, or even your landing page pop-ups, must always spark a good impression to every visitor that comes across it to increase […]
The recently concluded 10th Mobile World Congress (MWC) has been deemed a massive success. It wasn’t just for hitting a record-high number of attendees (more than 93,000), but also for leaving tech experts and enthusiasts around the world with a hefty amount of innovation, and insights about the mobile tech world.
Aside from ease of navigation and good design, most online shoppers would always prefer to visit websites that can offer them convenience and efficient customer support when buying online. As business owners, you don t want to see site visitors leaving your online store without making any purchases just because no one can answer their […]
Although a relatively young concept, cause related marketing has successfully become a popular marketing approach for some of today s biggest brands. Over the years, consumers have witnessed an increasing number of companies choosing to stand for a charitable cause.
Information technology and customer service jobs have once again qualified for all three categories of Jobstreet.com s annual roundup of the highest paying industries in the Philippines.