Shopper marketing composes of activities or strategies that retailers must execute in order to gain a good understanding of the people who buy from them. It deciphers consumer behaviors and shopping preferences so that brands can target their audiences better through promotional tactics that are well-tailored after each buyer demographic.
Self-service customer support channels are undeniably a big help in easing out the delivery of assistance to today s modern customers, whose definitions of satisfaction and convenience are perched on online technology. Many companies can attest to their clients high demand for self-serving help desks in the forms of mobile apps, FAQ (frequently asked questions) […]
Knowing the people you serve is one of the initial steps that telemarketers must take in order to sell to them well. The market segments you target may depend on your products, brand image, and other factors, but regardless of the industry you are in, there are roles that are present in every audience.
Failing to meet customer expectations is one of the biggest no-nos that any customer service provider should never commit. What truly sets exceptional businesses apart is their ability to efficiently ensure customer service recovery from these challenges and transform dissatisfied customers into loyal advocates. These unforeseen and unavoidable instances cause you to fail in fulfilling […]
Millennial and Gen Z shoppers dominate the market. Can you keep up and capture the brand loyalty from these generations? Both millennial and Gen Z shoppers have transformed consumer preferences. These digitally adept generations bring a fresh perspective to the table, seeking brands that seamlessly align with their values and aspirations. Today, we will uncover […]
In a highly competitive industry, businesses always face the challenge of differentiating themselves from their competition, may it be in terms of customer service solutions or product and service offers. At some point during your sales meetings, clients may ask you who your competitors are and why you re better than any of them. You […]
Delivering great customer experience is one of the many goals that every Philippine call center requires its agents to achieve. Actually doing so, however, is easier said than done. With each person having unique needs and different definitions of satisfaction, the customer experience an agent gives can vary from customer to customer.
Spiels and scripts are considered staple elements in agent training and in the actual execution of voice campaigns of most call centers in the Philippines. Many customer service providers swear by how seamless calls become when delivered following a well-crafted script, but can customers say the same about templated conversations?
For most people, social media is one of today s most popular and easily accessible sources of entertainment and information about people and matters they care about. For businesses, however, social media makes a powerful avenue for executing their digital marketing strategy.
