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7 Content marketing tips for contact centers

Content marketing can help call centers raise brand awareness, establish a credible image, and build new connections with prospective clients. Delivering high-quality content for your target audience must be one of your digital marketing goals. This is especially critical for B2B firms like call centers. Great content can give your organization a competitive edge and […]

Turning your mobile app into a content marketing tool

It’s estimated that 85% of consumers all over the world currently own a smartphone, and they’re spending 90% of their time on mobile apps. Are you making the most of this opportunity? We already know that mobile is taking over, and this trend isn’t likely to die down anytime soon. As a brand, you can’t […]

How content marketing insights can benefit the call center

There’s an old adage that goes, “The whole is greater than the sum of its parts.” In one word, we can refer to this as “synergy,” a crucial concept in integrated marketing. Synergy is a concept that’s been used in different areas, including science and communications. In marketing, synergy happens when two or more initiatives […]

From click-driven content marketing to value creation

To target high-value customers, brands must stop producing clickbait content. In his TIME magazine article, Chartbeat CEO Tony Haile claims that content marketers have gotten a lot of things wrong. He cited logical, evidence-based data to back him up as he, with good reason, criticized writers and editors obsession with web traffic.

Blurring the line between content marketing and storytelling

“Clarity” is the number one word in a marketer s dictionary. In an industry that doesn t allow any room for hesitation, especially on the consumer s part, the marketer s job is to instill the brand message in a buyer s mind. So the marketer has to make it clear, straightforward, and laser-focused. However, […]

The basics of a content marketing audit: Pointers, tips, and tricks

Content auditing can sound a tiny bit intimidating and overwhelming, but that s probably only because we usually associate the term “audit” with finance and numbers. Auditing your online content, on the other hand, is about gaining both a qualitative and quantitative view of everything your website contains.

5 Strategies to amplify your content marketing reach

Effective content marketing strategies require more than just creative and reliable content creation practices. Distribution should always be an important consideration, since the impact of each piece you produce depends on how many people will see it and be influenced by it. In other words, the more strategic you are in disseminating content, the greater […]

How content marketing can boost your sales

Content marketing, just like other marketing strategies, is constantly evolving. The content strategies that everyone once thought were effective may no longer be useful at present or in the near future. This unpredictability can be a real struggle especially for businesses that are just starting to use content as a digital marketing tool.

Social media marketing vs. content marketing: Which should you use?

Social media marketing and content marketing are two of the favorite ways that marketers use to get their brands out there. While both are prevalently being done nowadays, the difference between the two is still unclear for many. It s understandable, considering that they have overlapping traitsโ€”content marketers rely heavily on social media for distribution, […]

5 Metrics to use in measuring content marketing success

Using content marketing as your primary digital marketing strategy can definitely bring your business many benefits, especially in the areas of search engine optimization (SEO), social media engagement, and public relations. This is why the content you create should not only be valuable to your target audience, but should also be strategically distributed. Meaning, it’s […]

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Open Access BPO 4 days ago
Knowing your customers' language and knowing how to speak it isn't enough to deliver an authentic #CustomerExperience.

The culture behind those spoken words means more to your customers than you think.
Find out more: https://buff.ly/e28Yt8N

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Create meaningful experiences for your customers with a trusted #CustomerSupport expert: https://buff.ly/lhteQGz

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Open Access BPO 5 days ago
๐—›๐—ฒ๐—น๐—ฝ๐—ถ๐—ป๐—ด ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—–๐—ฎ๐—น๐—น ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ ๐—”๐—ด๐—ฒ๐—ป๐˜๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—ง๐—ถ๐—บ๐—ฒ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜
https://buff.ly/BHHgR6Z

Time management is more than just a metric in #CustomerService
It translates to:
โ€ข high productivity;
โ€ข impressive #CustomerExperience quality;
โ€ข good brand reputations; and
โ€ข assured customer retention.

The key here is to encourage your #CustomerSupport team to be mindful of how they manage their time.

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Worried about handling critical business needs while managing agent productivity?
Let us worry about program and employee management so you don't have to!

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Open Access BPO 5 days ago
One way of ensuring excellent #CustomerExperience is to make sure your in-house or outsourced #CustomerService team recruites high-performing employees.

But finding those employees can be tough! Don't let apathetic or ineffective communicators ruin the customer rapport, satisfaction, and loyalty you've worked hard to build.

๐—Ÿ๐—ฒ๐˜'๐˜€ ๐—ถ๐—ฑ๐—ฒ๐—ป๐˜๐—ถ๐—ณ๐˜† ๐˜๐—ต๐—ฒ ๐˜๐˜†๐—ฝ๐—ฒ๐˜€ ๐—ผ๐—ณ ๐—ฟ๐—ฒ๐—ฝ๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐—ฐ๐—ฎ๐—ป ๐˜€๐—ฎ๐—ฏ๐—ผ๐˜๐—ฎ๐—ด๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ #๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ฟ๐—ฒ๐—ฝ๐˜‚๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป: https://buff.ly/9xglwf8

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Open Access BPO's stringent #recruitment and #training processes ensure that only the best agents represent your brand.

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Contact our #CX experts today over at https://buff.ly/kIT2J3x

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Open Access BPO 6 days ago
Today marks International Day of Awesomeness, a reminder to embrace the extraordinary.

One of Open Access BPO's core values, "Make Awesome Happen," guides us in our commitment to excellence.

We strive to create an awesome work environment for our team, build awesome partnerships that drive success, and ultimately, deliver awesome solutions that positively impact our clients' customers.

#WeSpeakYourLanguage
#AwesomeOABPO #OABPOholidays
#InternationalDayOfAwesomeness
Open Access BPO 6 days ago
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐— ๐—ฎ๐—ป๐—ถ๐—น๐—ฎ'๐˜€ ๐—ฆ๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€๐—ณ๐˜‚๐—น ๐—•๐—น๐—ผ๐—ผ๐—ฑ ๐——๐—ผ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐——๐—ฟ๐—ถ๐˜ƒ๐—ฒ

Open Access BPO Manila's annual blood donation drive last March 5 was a success, with more than 30 employees taking part in this life-saving initiative.

Held two weeks after the Davao team hosted their leg of the program, OABPO Manila's Clinical Services team partnered with the Philippine Red Cross.
Employee blood donations totaled nearly 14,000 CCs, expected to help over 90 patients.

Open Access BPO makes it a point to give back to the community this annual bloodletting event and several outreach programs.

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#OneForHealth #OABPOCares
Open Access BPO 9 days ago
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข'๐ฌ ๐‚๐จ๐ฆ๐ฆ๐ข๐ญ๐ฆ๐ž๐ง๐ญ ๐ญ๐จ ๐—š๐—ฒ๐—ป๐—ฑ๐—ฒ๐—ฟ ๐—˜๐—พ๐˜‚๐—ถ๐˜๐˜† ๐จ๐ง ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ช๐—ผ๐—บ๐—ฒ๐—ป'๐˜€ ๐——๐—ฎ๐˜†

On International Women's Day, Open Access BPO acknowledges the significant contributions of women leaders and innovators globally.

This year's theme, #AccelerateAction, reminds us that we must urgently dismantle barriers to gender equality.

Open Access BPO is dedicated to cultivating an environment that empowers women at all career stages.

We support established leaders, high-potential employees advancing within the organization, and emerging talent exploring their professional capabilities.
Our global offices are structured to ensure safe and inclusive spaces, fostering professional development and innovation.

We're committed to building a #diverse and equitable workplace where women are empowered to realize their full potential.
Open Access BPO actively supports initiatives that drive systemic change and contribute to a more equitable future.

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#OABPOonIWD2025 #IWD2025
#InternationalWomensDay