Social media has become a popular platform of choice by many businesses when it comes to sales, marketing, and customer service. The digital marketing strategy of expanding one’s reach through quality online interaction with customers and prospects has evolved from just being an option to being a prerequisite to success.
Great leadership is the first step in the organization’s journey to success, including securing loyal customers. As a business owner, you know that customer loyalty is the key to long-term success. Loyal customers not only bring repeat business but also act as brand advocates, promoting your products or services to others. Building customer loyalty requires […]
A lot of e-commerce businesses obsess over their search engine optimization (SEO) rankings. They keep on taking their digital marketing strategy to several platforms, hoping that they can attract online shoppers to their website. Indeed, these marketing efforts can make them successful in spreading brand awareness, but the more important question is: how many of […]
An employment forecast for the Philippine business process outsourcing (BPO) industry has just came true, as the sector’s labor force reaches the one million mark.
With the aim to continuously improve the experience we provide to our current and prospective outsourcing clients, we at Open Access BPO proudly announce the launching of our improved corporate website. Our website now features a more interactive user interface, optimized page navigation menu, and a dedicated section for expert content. Through this revamped platform, […]
Perhaps one of the most common challenges faced by sales managers and business owners is finding ways on how to keep their sales agents motivated. When your sales representatives, including the telemarketers who carry out your call center support services, are dedicated to their job, the rejection and other challenges they get from persuading prospects […]
The best call centers focus on call quality monitoring for excellent customer experience. Here are some areas they must focus on to maintain a high call quality. Call quality monitoring stands as a pivotal practice for businesses striving to excel in delivering exceptional customer experiences. Every customer interaction provides a unique opportunity to establish trust, […]
Fairly recently, a trio of today’s biggest social networks have unveiled updates that may or may not affect the way companies implement their online marketing. For businesses that are taking their digital marketing strategy to the social media giants Facebook, Youtube, and Pinterest, staying abreast of these latest developments is not just an option, but […]
Telemarketing remains to be a timeless sales and marketing strategy for many businesses. Whether it s business-to-business (B2B) or business-to-consumer (B2C), inviting your prospects into a sales negotiation through your call center support services can go a long way in attracting more conversions and strengthening customer relationships.