
It’s a common notion among call centers in the Philippines that blasting customers with special offers is a surefire way of making them stay loyal to a brand. A survey, however, states otherwise.
Social media is no longer just a primary source of entertainment for Internet users. For the general public, it also serves as a valuable source of information, and where they find things to buy. For businesses, it is an effective marketing tool. Today, a simple Facebook post can turn a social connection into a business […]
British Ambassador to the Philippines Asif Ahmad said in an Inquirer interview that he considers the Philippine business process outsourcing (BPO) industry as the United Kingdom’s “teammate” in handling government transactions.
In today’s ever-evolving business landscape, having one communication channel where your customers can reach you doesn’t automatically mean that you’re well-connected with your market. Your call center may deliver customer service anytime your customers need assistance, but this may not be the platform they prefer.
In January, submarine fiber optic cables were installed to improve the communication lines of small- to medium-sized businesses, particularly call centers in the Philippines’ central and southern regions.
Revenues generated by Philippine call center and IT outsourcing companies grew by 17% in 2013 through the aid of foreign investors looking to expand operations in the country. This was disclosed by the Information Technology and Business Process Association of the Philippines (IBPAP).
We previously weighed the heavy customer retention and online sales advantage of companies with social media marketing strategies versus brands that have yet to establish their social network presence. Before, we inferred that a brand’s online presence is not truly complete without social network penetration. Yes, building an e-commerce site where your consumers can make […]