Do you know exactly how many brands are struggling their way into the complex world of advertising? If you find out the exact number, you’ll undoubtedly be surprised. There are probably hundreds of thousands of brands bombarding the advertising industry, giving birth to millions of marketing visuals. It’s practically impossible to go through one day […]
Digital marketing drives a work practice that constantly evolves to absorb successive technology trends. Every new digital trend or device helps shape new online practices, which influence the way information is accessed and used. Note that the most interesting bit is that the tech industry seems to always surprise us with innovations that are happening […]
Tech giants Apple and Google are now taking the mobile commerce (m-commerce) game to the next level as both giants announce plans in refining their mobile wallet strategies.
Search engine optimization (SEO) and pay-per-click (PPC) advertising are two of the most common marketing strategies used by businesses to stay ahead of the search engine competition. Most businesses use a combination of both tactics, while small businesses may need to prioritize one over the other mostly because of lack of resources. Choosing the digital […]
Content marketing, just like other marketing strategies, is constantly evolving. The content strategies that everyone once thought were effective may no longer be useful at present or in the near future. This unpredictability can be a real struggle especially for businesses that are just starting to use content as a digital marketing tool.
