5 Reasons why call center training programs fail

5 Reasons why call center training programs fail

Faith Ocampo Published on July 14, 2016Last updated on December 15, 2020

Optimizing your call center’s training programs leads to better performance and bigger revenues.

Contact centers customarily devote plenty of time, money, and other resources to employee training. This is because they know that this is the foundation of good customer service. But what happens when the results can’t make up for these expenses?

To maximize the value you get from your training and development efforts, you must plan ahead with care. Here are the top reasons why call center training programs fail (and some tips on how to avoid them).

  1. Objectives aren’t clear

    confused business team looking at laptop
    Trainers must know what they want to accomplish out of every training program they conduct. You may even go as far as identifying specific objectives for every session.

    Objectives serve as the standard by which you can evaluate agents’ knowledge and skill development. Every training session must offer something new, and your trainees must be able to apply what they learn in the work they do.

    Writing down your goals always helps. Later, this will allow you to assess whether your program has been successful.

  2. Communication is one-way

    trainer not listening to panicking employees
    Always listen to your agents’ insights and opinions. This applies to all phases of the training program—during conceptualization, the sessions themselves, and post-evaluation.

    Remember, the training your call center implements is for your employees. If you want your program to be effective, involve your agents in the process as much as possible. Ask them questions, listen to what they have to say, and let them tell you what works for them and what doesn’t.

  3. It doesn’t address employees’ needs

    employee confused with paper during training
    If you start an employee training module that’s not based on an objective evaluation of agents’ performance, the program will certainly fail.

    Coordinating with your quality monitoring team to spot common errors and performance issues is a good solution. You may also conduct surveys among employees to find out what parts of the training they’re having trouble with. Using credible data as the springboard of your customer support training ensures success.

  4. Resources are outdated

    screaming employee using laptop
    This is one of the most common mistakes coaches make when designing or conducting employee training programs.

    For optimum results, use high-quality resources during training: the latest references and research, as well as fully functional facilities (e.g., computers with internet access, large flat-screen monitors, etc.).

  5. You’re using the wrong techniques

    sad disappointed tired business team
    For your customer service training programs to work better, make sure that the learning techniques you’re implementing are appropriate. Consider whether what you want to teach is more skill- or knowledge-focused.

    If you want to focus on developing agents’ knowledge, group discussions and the occasional quizzes may work. However, if you want to focus on agents’ skills, your approach should be more practical. Role playing and other strategies that use the learn-by-doing principle may be more effective.

Customer service training is crucial in improving brand loyalty and customer retention. Open Access BPO can assist you down that road with our in-house training modules. We work closely with our clients to ensure our training programs are anchored on their brand goals and values. Contact us and learn more about what we can do to help your business.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO21 hours ago
Moderating content is the best way to protect online reputation. Before tapping an expert, it's vital to understand your options and the advantages they provide to ensure maximum security and efficiency: https://buff.ly/2QgAXNm

Visit www.openaccessbpo.com for more information about our services.

#WeSpeakYourLanguage #Outsourcing #ContentModeration
Open Access BPO
Open Access BPO2 days ago
Setting the right performance metrics helps your #CustomerService team achieve business goals and scale as you grow. Partner with a qualified #BPO provider for seamless program management: https://buff.ly/3xfhcXl

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO5 days ago
Consumers turn to #SocialMedia and apps to learn and interact with brands. However, about 60% of online harassment happens on these channels.

Moderate content to keep your online spaces safe for users: https://buff.ly/3wYzqvS

#WeSpeakYourLanguage #ContentModeration
Open Access BPO
Open Access BPO6 days ago
Explore limitless business opportunities with #SmartOutsourcing.

Open Access BPO develops higher-value services that empower our clients to make a positive difference in the lives of their customers and communities: https://buff.ly/32jn4QO

Choose the Open Access Difference. Visit buff.ly/2Q7Ae0X to learn more.

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO6 days ago
The success of an #offshore program depends heavily on how team leaders guide their agents. Ensure your program's success by cultivating these skills in your #CustomerService team: https://buff.ly/3uNCXeH

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO7 days ago
Planning to expand your business in #Taiwan? This culture-specific business #etiquette guide by Open Access BPO will help you get a head start on capturing the Taiwanese market.

Learn more about how @OpenAccessBPO Taipei can help you: https://buff.ly/3sbdQ3G

#WeSpeakYourLanguage
Do NOT follow this link or you will be banned from the site!