Most content marketers and bloggers would agree that one crucial metric that can determine a blog s success is the volume of feedback it receives from its target audience. Blog comments reflect how engaged your readers are with your brand. They also send a message of credibility to the general audience, especially the new visitors […]
As soon as your brand starts to form an online community of users who actively interact with one another on your website, the need for effective community management arises. This involves making a decision on how to moderate the content your community members are contributing to the website. This means that as your community grows, […]
As a website owner, your primary goal is to make sure that the content on your website works for, and never against, your brand. Content moderation outsourcing is the best course of action you can take if you want to protect your online reputation. When tapping an expert to act as your community manager or […]
By now you re already aware that there are individuals out there who invest time in purposely disrupting your forums and comment sections. Internet trolling is a common problem faced by website owners and content moderators alike. The most effective way to combat trolls is by outsourcing content moderation services to an expert team that […]
Moderators serve as your online community’s police force. They ensure that everyone observes your rules; that’s why they are empowered to filter user-generated content or ban spammers. They can come from your online community and do the task without charging fees, but this doesn’t always guarantee quality. Or, you can have an expert team of […]
If your website or social media profile welcomes product or service reviews from customers, your online platform becomes susceptible to negative content, especially fake user reviews.
Social media has become a popular platform of choice by many businesses when it comes to sales, marketing, and customer service. The digital marketing strategy of expanding one’s reach through quality online interaction with customers and prospects has evolved from just being an option to being a prerequisite to success.
One common quality shared by most of the successful brands that we know is their ability to provide exceptional customer experience. Through great customer service solutions and other interesting offers, they get to build a strong relationship with their customers, which is a prerequisite to lasting long in the industry. The key to this is […]
A lot of e-commerce businesses obsess over their search engine optimization (SEO) rankings. They keep on taking their digital marketing strategy to several platforms, hoping that they can attract online shoppers to their website. Indeed, these marketing efforts can make them successful in spreading brand awareness, but the more important question is: how many of […]
