As we’re nearly at the end of 2017, Open Access BPO looks back on some of its biggest milestones this year. It’s been another full year for Open Access BPO. This 2017 presented a host of opportunities for the company to establish an even stronger international presence and serve more brands all over the world. […]
Let’s admit it: telemarketing can be a tad bit annoying, especially for skeptic modern consumers. These days, customers make use of all the information available to them before making a purchase. They’d research a product online, browse reviews from other customers, and ask their peers to come up with the best choice. This, for the […]
Customer service doesn’t only extend to active customers but also to the inactive ones. Here’s how dormant customer re-engagement is done. In any business, retaining customers is just as crucial as acquiring new ones. One challenge many businesses face is re-engaging dormant customers or those who have disengaged with the brand for various reasons. Today, […]
Telemarketing connects customers and drives sales. However, telemarketing strategies become even more effective when millennials are doing it. As a business owner, you may have heard varying opinions about different generations in the workforce, including millennials. However, it’s time to set aside preconceived notions and recognize the unique strengths that millennials bring to the table […]
Storytelling is a powerful telemarketing technique every brand needs to master. Storytelling, an old-as-time technique for engaging an audience, has been gaining traction in recent years as a marketing and sales strategy. Brands are reviving this practice to entertain customers and prospects. By relaying powerful narratives, sales reps bridge the relationship gap between a brand […]
Outbound call center services allow brands to reach customers in a more proactive way. A quick glimpse at call centers today would tell us that they re leaning more toward inbound than outbound services. Outbound’s close links with telemarketing seems to have given it a “dirty” reputation, especially now that brands can easily take their […]
For your sales training programs to drive optimum results, you should know the unique traits of your telemarketers. Telemarketing is an essential component of any type of business because it can readily drive results. It allows a call center to directly connect with their target customers and gain instant feedback. This way, they can […]
Consumer psychology can be used to persuade customers to buy your products. Emotional marketing is the best example of this. Emotions have a significant influence on consumer behavior. This is why tapping into the right emotional triggers can help you effectively boost your sales. Today, we will look into five key emotional triggers that have […]
