Search engine optimization (SEO) and pay-per-click (PPC) advertising are two of the most common marketing strategies used by businesses to stay ahead of the search engine competition. Most businesses use a combination of both tactics, while small businesses may need to prioritize one over the other mostly because of lack of resources. Choosing the digital […]
Including a self-service feature into your customer support services can be a great way to relieve your customer care team from assistance requests and inquiries that can otherwise be resolved by customers themselves. Adding self-service tools such as mobile apps, online help center, or even FAQ pages on your website can also make your customer […]
Two weeks ago, we outlined the power that videos can bring to your digital marketing efforts if integrated into your email blasts. Not only can video emails summarize a wall of text in a short clip, they can also deliver your message in rich detail. Since the concept is new to some, using videos as an […]
Customer satisfaction is the responsibility of everyone in the company. This is a thinking that you should establish among your people if you want a customer-centric workplace. While each employee has a role in keeping your clients happy, there s no denying that those who work at the frontline bear a heavier duty than everyone […]
Event marketing is popular among brands because of its effectiveness in solidifying existing customer relationships and generating new ones. Modern customers are no longer easily captivated by marketing tactics of the past. Staging themed and interesting activities, however, creates an opportunity for customers to interact with brands face-to-face and experience firsthand the focus and brand […]
The idea that social media marketing can bring in higher revenues to an e-commerce store has long been debated upon by retailers and digital marketing experts. From time to time, we see many brands jumping on the bandwagon of setting up Facebook or Instagram pages and randomly posting pictures of their merchandise just because others […]
Any digital marketing expert knows how important landing pages play a crucial part in the site conversion process. It’s important for every business that uses its website in generating leads to make sure that its landing pages do what they are intended to do. Otherwise, all marketing efforts in increasing online exposure and website traffic […]
Making your customers interested in your new products isn’t always as easy as it seems. You may be convinced that your new offers are going to amaze both new and old customers, but there s no guarantee it will be the case. When launching new products, your biggest marketing challenge is earning the same level […]
Insights gained from customer satisfaction surveys can help you discover both your business’ flaws and strengths. Whether your website is difficult to use or your merchandise is too expensive, customer feedback can give you an overview of which business areas need immediate attention. But once you re done conducting customer surveys, the challenge now boils […]
