Content auditing can sound a tiny bit intimidating and overwhelming, but that s probably only because we usually associate the term “audit” with finance and numbers. Auditing your online content, on the other hand, is about gaining both a qualitative and quantitative view of everything your website contains.
If you want to maximize content marketing for your brand, you should pay attention not just on what you write about but also on how you write it. Interesting topics might get readers to click on your posts, but they can abandon your business website just as quickly if your articles are not formatted to […]
Getting new customers on the web boils down to only two choices: capture your audience’s attention or lose their interest permanently. Today’s wired customers are known for having a short attention span, which means that content marketing strategists need to level up their online approach. Specifically, you only have an average of eight seconds to […]
As a content marketing strategy, blogging is a great platform where businesses can tell their stories, demonstrate their expertise, and connect with customers. Behind your website, you control the content and decide the best way to portray your business for the online world to see.
It’s always exciting for content marketers and bloggers to wait and see how much engagement every blog post they create could attract. Writing amazing content, after all, only fulfills the first critical part of content marketing. If all that you do is just hit the “Publish” button on your blogging platform after writing a new […]
You’ve probably been wondering, “How come my content marketing strategy doesn’t work the way I want it to?” Indeed, marketing using online content is a difficult task. Brand professionals need to cut through the online noise and directly reach out to customers, engage them in conversations, and turn them into a loyal market base. It […]
Wearable technology has received both praise and flak from the online community, with many netizens raving about its impracticality and others talking about the revolutionary ways it can change everyone s lifestyle. From smartwatches, to digital eyewear, and even digital clothing, wearables take up a market niche that s entirely their own. But what can […]
Sharing remarkable stories about you or your experiences with your family or friends has always been a good way of strengthening ties with the people you care about. It s a fundamental human activity that allows listeners to understand your emotions as a story character while experiencing particular events. Because of the familiarity and special […]
Effective content marketing strategies require more than just creative and reliable content creation practices. Distribution should always be an important consideration, since the impact of each piece you produce depends on how many people will see it and be influenced by it. In other words, the more strategic you are in disseminating content, the greater […]
In today’s digital age, there’ s no denying that content marketing has become one of the most promising marketing tool for businesses that thrive on customer engagement. With the use of strategically distributed content, brands can form relationships with their target audience and attract new customers.
