Despite popular opinion, long-form isn’t dead. In fact, it’s becoming the center of attraction in the content marketing arena. Content marketers are divided on the idea of producing long-form pieces for brand promotion. Some argue that long texts can scare website visitors away, given the audience s poor attention span. Others, however, firmly believe that […]
Behind successful online marketing strategies are high-performance landing pages designed to assist customers into the next phase of their journey. It takes a successful, balanced combination of content marketing, (search engine optimization) SEO, and technical expertise to bring customers to your website. With all these components working together, the next important step is to lead […]
To target high-value customers, brands must stop producing clickbait content. In his TIME magazine article, Chartbeat CEO Tony Haile claims that content marketers have gotten a lot of things wrong. He cited logical, evidence-based data to back him up as he, with good reason, criticized writers and editors obsession with web traffic.
A timeless marketing strategy, storytelling is the key to building an active and fully engaged audience. Good stories are memorable stories. They tug at the heartstrings, reinforcing ideas and teaching us important lessons. Great storytellers have the power to inspire, persuade, and most importantly, make people think.
Data visualization has plenty of uses, which include collapsing big data into easily digestible online content. Data are among the most essential raw materials fueling business organizations. However, as the amount of data being produced increases exponentially, entrepreneurs need to be able to manage and interpret data in efficient ways. Data visualization is a friendly […]
Internet users nowadays are after only three things from the media they consume: speed, instant gratification, and value. It then follows that marketers should start creating fresh, easy-to-digest content especially now that humans attention span plummeted to an all-time low of eight seconds. This, essentially, is the reason behind the rise of snackable content. […]
Closing deals with top-level prospects is every entrepreneur’s dream. However, before you can get there, you’ll be encountering plenty of roadblocks first.
“Clarity” is the number one word in a marketer s dictionary. In an industry that doesn t allow any room for hesitation, especially on the consumer s part, the marketer s job is to instill the brand message in a buyer s mind. So the marketer has to make it clear, straightforward, and laser-focused. However, […]
You’ve probably heard that Oxford Dictionary recently named the *tears of joy emoji* as 2015’s Word of the Year. This surprising news left many of us feeling all confused and wondering whether these pictographs are now considered legitimate words. Others are contesting this decision, while some came up with a list of what they think […]
Most, if not all, of us have fallen under the trap of clickbait headlines. Article titles such as “7 Incredibly Easy Steps to Get Your Web Traffic Shooting through the Roof” or “This Sales Agent Closes Six-Figure Deals ALL THE TIME. You Won’t Believe How Simple His Secret Is!” have one aim, and that’s to get […]
