Despite popular opinion, long-form isn’t dead. In fact, it’s becoming the center of attraction in the content marketing arena. Content marketers are divided on the idea of producing long-form pieces for brand promotion. Some argue that long texts can scare website visitors away, given the audience s poor attention span. Others, however, firmly believe that […]
Behind successful online marketing strategies are high-performance landing pages designed to assist customers into the next phase of their journey. It takes a successful, balanced combination of content marketing, (search engine optimization) SEO, and technical expertise to bring customers to your website. With all these components working together, the next important step is to lead […]
Not all keywords are created equal, especially if a firm is trying to reach key market areas through multilingual SEO. Search engine optimization (SEO) is part of the challenge brands have to deal with when marketing to a global audience. Without an effective way to pull in potential customers toward your website, it s only […]
With digital marketing seen as a highly volatile industry, we all can t help but wonder how it will change in 2016. After mobile and social media largely dominated this year, what should marketers expect next?
The desktop’s long-lived dominance is beginning to approach its final days. While it s still widely used, mobile phones have usurped some of its features and functions in ways that are faster and more convenient.
“Clarity” is the number one word in a marketer s dictionary. In an industry that doesn t allow any room for hesitation, especially on the consumer s part, the marketer s job is to instill the brand message in a buyer s mind. So the marketer has to make it clear, straightforward, and laser-focused. However, […]
If you want to maximize content marketing for your brand, you should pay attention not just on what you write about but also on how you write it. Interesting topics might get readers to click on your posts, but they can abandon your business website just as quickly if your articles are not formatted to […]
The world of online marketing possesses many challenges to most marketers regardless of their industry. It s easy to get lost in a realm where change is constant and marketing techniques and tools can easily become outdated. Fortunately, the obstacles confronted by every emerging digital marketer have already been faced and overcome by those before […]
A high SEO ranking can be really impactful for your brand, so why not impart it into your customer experience strategy? Having a well-crafted customer experience strategy is vital for businesses looking to thrive, especially in the digital realm. However, a successful strategy must go beyond providing exceptional service and memorable interactions. It should also […]
