Attracting new customers is one of the challenges for startup companies. Luckily, there are startup marketing strategies to go with it. Starting a new business venture can be an exhilarating and challenging experience. This is why it’s crucial to have effective startup marketing strategies to gain visibility, attract customers, and drive growth. Today, we will […]
Despite popular opinion, long-form isn’t dead. In fact, it’s becoming the center of attraction in the content marketing arena. Content marketers are divided on the idea of producing long-form pieces for brand promotion. Some argue that long texts can scare website visitors away, given the audience s poor attention span. Others, however, firmly believe that […]
Triggered emails have high open rates and are great tools to boost conversion. But first, you have to hit the perfect timing. Are your customers not opening your emails? There could be many reasons why, including poorly written subject heads and inappropriate timing. However, irrelevance may be the main culprit behind the continuously plummeting performance […]
More and more marketers are realizing the potential of Periscope in providing customers a more interactive way to discover and connect with brands. Live streaming has been around for a number of years, but not one platform has risen to popularity as quickly as Periscope. After Twitter bought the video broadcast app before it was […]
CES 2016 is a breeding ground not only for new consumer technologies but for advanced digital marketing trends as well. Still not over the CES 2016 high? We can t blame you. The Consumer Electronics Show (CES), which serves as a global breeding ground for tech innovation, has been surprising us with breakthrough technologies for […]
Data visualization has plenty of uses, which include collapsing big data into easily digestible online content. Data are among the most essential raw materials fueling business organizations. However, as the amount of data being produced increases exponentially, entrepreneurs need to be able to manage and interpret data in efficient ways. Data visualization is a friendly […]
With digital marketing seen as a highly volatile industry, we all can t help but wonder how it will change in 2016. After mobile and social media largely dominated this year, what should marketers expect next?
Internet users nowadays are after only three things from the media they consume: speed, instant gratification, and value. It then follows that marketers should start creating fresh, easy-to-digest content especially now that humans attention span plummeted to an all-time low of eight seconds. This, essentially, is the reason behind the rise of snackable content. […]
You’ve probably heard that Oxford Dictionary recently named the *tears of joy emoji* as 2015’s Word of the Year. This surprising news left many of us feeling all confused and wondering whether these pictographs are now considered legitimate words. Others are contesting this decision, while some came up with a list of what they think […]
Before technology became as advanced as it is now, isn t word-of-mouth (WOM) advertising the original form of social marketing? WOM has always been the most trusted form of endorsements. When we aren t sure of a product s quality, we always turn to our peers for feedback and reviews. If the item satisfies their […]