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4 Content marketing myths that can cause your campaigns to fail

Because of the immense effect content marketing can bring to a brand’s popularity, it’s no wonder this digital marketing strategy is utilized by both startups and big, established companies. But for content marketing to help your business gain your ideal number of leads, you first need to make sure you are aware of the facts […]

Top 4 signs you are failing at content marketing

For several reasons, content marketing can be a very powerful tool in increasing a brand’s online visibility. The assumption that customers don’t care about content is wrong. Outsourcing service provider Open Access BPO understands that with strategic content production, one can establish a personal connection with the prospective customers since materials are tailored to their fields […]

How can you use blogs to make content marketing successful?

Your blog can be an effective content marketing tool if you use it not just to promote your products and services, but also to educate and entertain people. Not only should the content of your business blog be interesting and relevant to the needs of your market, it should also be written in a way […]

What Does It Take to Become a Content Moderator?

The Internet is full of toxicity. Fortunately for innocent users, content moderation ensures the bad apples don’t thrive. Content moderation plays a crucial role in maintaining safe and inclusive online communities. Behind the scenes, content moderators work tirelessly to ensure that user-generated content aligns with platform guidelines and community standards. But what does it take […]

Is telemarketing still relevant in an info-driven marketplace?

Let’s admit it: telemarketing can be a tad bit annoying, especially for skeptic modern consumers. These days, customers make use of all the information available to them before making a purchase. They’d research a product online, browse reviews from other customers, and ask their peers to come up with the best choice. This, for the […]

What It’s Really Like to Moderate Social Media Content

Table Of Contents The Role of Social Media Moderation Services Challenges and Benefits of Social Media Moderation Services The Social Media Moderator’s Most Wanted List About Social Media Moderation Guidelines A Sneak Peek Into Moderating Social Media Content The Impact on Moderators’ Mental Health and Well-Being The Benefits of Outsourcing Social Media Moderation Services Partner […]

A 5-item checklist: Aligning customer support and marketing

There’s no one-size-fits-all formula for building a customer-centric brand. But one of the best ways to do so is to align your support and marketing strategies. As more and more company leaders come to realize that customer service and marketing cannot function effectively without the other, the line between the two has begun to blur.

Outbound call centers are moving beyond telemarketing

Outbound call center services allow brands to reach customers in a more proactive way. A quick glimpse at call centers today would tell us that they re leaning more toward inbound than outbound services. Outbound’s close links with telemarketing seems to have given it a “dirty” reputation, especially now that brands can easily take their […]

Why Content Moderation Matters, According to Customers

Consumers are already exposed to the toxicity of the Internet. Give them a break through content moderation. Content moderation is a critical aspect of maintaining a safe online ecosystem, especially when user-generated content is now prolific. Customers, the lifeblood of any business, are increasingly recognizing the significance of content moderation in shaping their online experiences. […]

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Open Access BPO Yesterday
Delivering outstanding #CustomerSupport on over #SocialMedia promptly is essential for enhancing #CustomerSatisfaction and improving the overall brand experience.

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Open Access BPO 11 days ago
The world is getting smaller, and your customers come from all corners of it!
Partnering with a culturally diverse #CallCenter team isn't just the right thing to do, it's a smart business move.

Learn about the key benefits in our blog:
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Open Access BPO 11 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

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#PrideMonth #Pride2025 #UnitedByLove
#OneWithDiversity #PrideMonth2025
Open Access BPO 11 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

#WeSpeakYourLanguage
#PrideMonth #Pride2025 #UnitedByLove
#OneWithDiversity #PrideMonth2025
Open Access BPO 12 days ago
Open Access BPO conducted Plant It Forward, a two-part tree-planting initiative, held in Laguna and Davao in May and June 2025.

Volunteers from both activities planted 300 Philippine indigenous trees, which were selected to help maintain the biodiversity in the area.

“This program is more than just planting trees; it’s about cultivating a culture of social responsibility within our organization and demonstrating our commitment to the communities where we operate,” said Joy Sebastian, Global VP at Open Access BPO.

This is only the start. Open Access BPO vows to continue investing in such environmental projects, affirming its core value of creating positive impact.

Read more about the green initiative here: https://buff.ly/HjTlHZC

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Open Access BPO 12 days ago
𝐀𝐝𝐝𝐢𝐧𝐠 𝐯𝐚𝐥𝐮𝐞 𝐭𝐨 #𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐦𝐞𝐚𝐧𝐬 𝐠𝐨𝐢𝐧𝐠 𝐭𝐡𝐞 𝐞𝐱𝐭𝐫𝐚 𝐦𝐢𝐥𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬.
This means transforming basic interactions into meaningful connections.

It's the secret to building strong customer loyalty and driving business success by making customers feel valued and understood.

Dive deeper into what makes a truly value-added #CX and how it can significantly boost #CustomerLoyalty and overall business success: https://buff.ly/8Wxb9gw

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