Excellent customer support is the key to increasing retention and market loyalty, but what if your outsourced agents can’t communicate using your brand’s voice? All brands, regardless of size and industry, need to project a consistent identity across all the channels they’re using. A solid company branding lets you build a more memorable brand while […]
It’s impossible to measure the value of information in the world of business. There’s no doubt that organizations that maximize the use of data are outshining everybody else. This is why companies of all sizes can’t afford to slack off when it comes to market research. Regardless of the goal—capturing a foreign market, increasing sales, […]
Every now and then, new customer support trends are being formed as a result of the fast-evolving contact center industry. These fresh concepts, however, aren’t just catchy mantras. The great thing about industry trends is that they give business leaders a large-scale perspective on the strategies that will work for modern consumers. In a sense, […]
The Philippines is back in the top 100 economies listed in World Bank’s 2017 Doing Business Report. Rebounding from its eight-step drop last year, the Philippines climbed four spots in World Bank-International Finance Corporation’s 2017 Doing Business rankings.
The sad truth is that many of your customer service reps don’t really care about your goals, but giving up on them is the last thing you’d want to do. Few business owners would ever want to admit that their relationship with their customer support agents isn’t perfect. Primarily, this is because you and your […]
Customer centricity is more than just a business strategy. It’s a philosophy every brand must embrace to gain a unique competitive advantage. Every company wants to be Starbucks, or Zappos, or Amazon—the leaders in shaping great customer experiences.
If you’re having a hard time filling vacant positions within your organization, it may be time to refine and improve your employer brand. The term “employer brand” is a relatively new one. It was first defined in the Journal of Brand Management in 1996 to refer to an organization’s reputation as an employer, and not […]
Armed with the right information, you can maximize the opportunities a foreign market has to offer. In the fast-changing world of business, information is your most powerful weapon. It gives you an edge as you develop an approach to capturing foreign territories, maximizing advantages, and beating threats.
To quell the chaos among customers during a business crisis, you need more than just an apologetic press release or a remorseful Facebook status. As news—especially the bad ones—go viral in a flash, any negative issues about your brand can instantly spread and harm your reputation. When this happens, you mu st be ready to […]
Your call center team leaders are some of the most important staff members who can help you attain your goals. For this position, you have to find people you can fully trust. Team leaders are in charge of relaying a brand’s customer service goals to the people in their team and ensuring that everyone’s working […]
