Multichannel retailers are aware of the dangers that fraud has. But does being aware of fraud make it easier to spot? Not exactly. Transactions have grown exponentially for multichannel retailers. Unfortunately, multichannel retailing, with its diverse online and offline touchpoints, poses distinct challenges. Because of this, the increasing prevalence of multichannel retail fraud has become […]
More and more customers are falling in love with online shopping, but are you delivering the quality of customer support they deserve? A growing number of entrepreneurs are starting to favor e-commerce over brick-and-mortar stores, mainly because of lower startup costs. Taking your business online means you no longer have to worry about renting a […]
As cross-border ecommerce is booming, the only mistake entrepreneurs can make is skipping the planning stage. As entrepreneurs aim to maximize the benefits of increased global connectivity, cross-border selling is rapidly becoming the new norm. Admittedly, there are some areas—mainly emerging economies—with low ecommerce penetration rates. But in Australia, Canada, and many parts of Europe, […]
The growth of mobile commerce (m-commerce) is unstoppable as it continues to strengthen the frontiers of the entire ecommerce sector. When the smartphone started making its way to mainstream consumption, many marketers weren’t that optimistic about its role in ecommerce. But just a few years later, the success of this device would prove them wrong. […]
Brands should choose the best retargeting platform that would effectively bridge disrupted customer journeys. If you’re reading this article, you probably already have a good idea of what retargeting is and how it can help boost your ecommerce site’s performance.
Triggered emails have high open rates and are great tools to boost conversion. But first, you have to hit the perfect timing. Are your customers not opening your emails? There could be many reasons why, including poorly written subject heads and inappropriate timing. However, irrelevance may be the main culprit behind the continuously plummeting performance […]
With virtual reality (VR), brands and call centers can develop an immersive customer experience strategy that can truly satisfy consumers. If there’s anything we’re certain about the customer service industry, it’s that it constantly evolves alongside technology. This dynamism allows brands to explore new ways of reaching out to customers to provide them a one-of-a-kind […]
CES 2016 is a breeding ground not only for new consumer technologies but for advanced digital marketing trends as well. Still not over the CES 2016 high? We can t blame you. The Consumer Electronics Show (CES), which serves as a global breeding ground for tech innovation, has been surprising us with breakthrough technologies for […]
From an ecommerce point of view, wish lists are a gem. This simple online shopping tool speeds up the purchasing process in two main ways.
Brands who want to establish a global footprint should make website localization part of their strategy. According to Data Reportal, there are 4.8 billion users browsing the Internet as of July 2021. This makes up 61% of the world’s population. In the near future, we can expect this number to exponentially increase. Internet users […]
