10 Customer care gestures that will make your clients feel special

10 Customer care gestures that will make your clients feel special

Faith Ocampo Published on February 14, 2017Last updated on April 9, 2021

When it comes to customer service, every ounce of effort—both tiny and grand—counts.

Brands may feel the need to impress their customers with fancy gestures to gain their trust or fuel their loyalty. But in most cases, what customers really appreciate are the tiny things that show you genuinely care about them. These simple acts demonstrate your commitment to making customers happy, showing that you can be consistent and reliable.

Here’s a list of 10 modest gestures that your call center agents can do to build meaningful customer relationships.

  1. Speaking the customer’s language


    busy customer support agent in call center
    Communicating with customers in their native language doesn’t only prove that you seek to strengthen your ties with them, it also enhances understanding. This facilitates issue resolution. Multilingual contact centers thus have an edge when it comes to building sustainable client relationships.

  2. Calling back when you say you will


    This is one small act that proves that your company can keep its word. When you get back in touch with a customer on the schedule you’ve previously agreed on, they would start seeing your brand as a reliable and trustworthy provider.

  3. Saying “please” and “thank you”


    smiling wwoman talking to customer service call center agent
    Although regarded as common courtesies, the use of these magic words has become rather rare in a fast-paced, tech-driven world. During customer service transactions, mentioning these words can lighten the atmosphere and contribute to a positive consumer experience.

  4. Remembering clients’ preferences


    With the aid of a customer relationship management tool, you can store clients’ data, such as their previous transactions, in accordance with privacy laws. This feature lets call center agents personalize interactions to improve the customer experience. Putting these data to good use shows that you’re giving customers the attention they deserve.

  5. Admitting your mistakes


    worried man speaking to call center on the phone
    Of course, no company, product, or service is perfect. In business, there’s always room for growth, but not everyone is prepared to admit this. Those who can, however, gain customers’ trust and approval. In fact, consumers tend to stick to brands that are humble enough to admit when they’re wrong, as long as they also make an effort to fix their mistakes.

  6. Asking for their feedback


    Customers want to be the center of your attention. So showing them that you value their insights and opinions can thus go a long way. During customer support interactions, remind your agents to always ask for clients’ feedback. Do make sure, however, to integrate their insights in your product development and marketing strategies.

  7. Random perks and surprises


    surprised young man looking into opened box gift
    When you give customers extra perks for no apparent reason except to make them smile, they’ll surely remember your brand for a long time. For example, you may send them a handwritten thank-you note, give them discount coupons, or greet them on their birthday. These random gestures add up to a positive customer experience.

  8. Making exceptions for them


    Sometimes, bending your policies a little to grant a customer’s request is necessary, particularly in unique or complex situations. Your customers will surely thank you for making exceptions for them. However, before making a decision, consider whether your actions will be fair to all your clients.

  9. Being straightforward and honest


    sserious woman speaking to customer service hotline on phone
    Sometimes, call center agents feel compelled to lie to customers to protect a brand’s reputation. But when people find out they’re not telling the truth, they might end up cutting ties with your brand. So make it a point to promote transparency at all times, especially when it comes to your manufacturing processes and internal practices.

  10. Responding to them promptly


    Replying to customers’ messages quickly proves that you value their time. That’s why most brands partner with a contact center that can focus on assisting customers on a 24/7 basis. Providing support in multiple channels also lets brands cater to more customers.

Elevate your customer experience game when you outsource to Open Access BPO. Avail of hyper customizable solutions to make your call center team multichannel and multilingual. Tell us about your business needs to get started.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.

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