Successful outsourcing partnerships are hard to come by. This is why you should do whatever it takes to keep it long-term. In modern business, outsourcing plays a role in enhancing efficiency and competitiveness. The role of outsourcing is multifaceted. It allows your brand to streamline operations, tap into specialized expertise, and leverage cost-effective solutions. Today, […]
Customer service and customer loyalty go hand in hand, which is why you have to prioritize delivering what’s best for your customers. Customer service, often regarded as the frontline of any business, serves as the bridge that connects a brand with its customers on a personal level. It’s the voice that responds to inquiries, the […]
Keeping up with the latest business processes and tools is vital for companies of any size or industry. Offshoring companies, especially, need to keep a finger on the business process outsourcing (BPO) pulse in order to remain relevant and competitive in a truly dynamic industry.
Lead generation is a process companies undertake to reach out to prospective customers to generate interest in their products and services. From the name itself, this marketing tool generates leads for sales, e-newsletter list acquisition, and list building. Leads can be generated in a variety of ways including advertising, list purchasing, calls, referrals, and the […]
The Federal Communications Commission (FCC) has implemented new rules for telemarketing effective this October, and this is certain to affect telemarketing campaigns in the Philippines. Here’s what you need to know about the recent FCC updates and a set of best practices in the industry. What the new rules cover According to Bloomberg Law, the […]
Digital marketing can effectively engage prospective customers via online channels. But how much do you allocate for online marketing campaigns? While there is no magic number (as it differs for every company), there is a guideline that companies can follow to determine the right amount to allot for online marketing. Determining your budget According to […]
Twitter emerges as the top social media networking site favored by American teenagers for online shopping, Mashable reports this week.
The growth of the Internet and massive mobile penetration are among the main drivers of global ecommerce adoption. The convenience brought by these factors presented a multitude of business opportunities, prompting companies of all sizes, industries, and locations to jump aboard the ecommerce train. And in the era of multiple online retailers, shoppers will stick […]
The Malaysian BPO sector is seeing a major increase in its revenue, doubling last year s $1.7 billion to $3.4 billion by 2017, Outsourcing Malaysia (OM) chairman David Wong foresees.