Recruitment: A challenge for every call center in the Philippines

OABPO Blog Team Published on January 22, 2014 Last updated on November 6, 2023

The Philippines enjoys a top spot in the outsourcing market, but call center recruitment remains a challenge. Find out why and more here.

The call center industry in the Philippines, amidst its booming growth, encounters notable challenges in recruitment. Ensuring effective hiring is crucial for the seamless operation of call centers. After all, skilled agents serve as the very foundation of robust customer support.

The dynamics of call center staffing in the Philippines underscore the critical need for strategic approaches in talent acquisition and retention.

The Growing Call Center Industry in the Philippines

The Philippines has become a thriving hub for the call center industry, witnessing a remarkable surge in contributions to the country’s economy. This sector, marked by its dynamic growth, offers substantial employment opportunities.

Every call center in the Philippines stands as a key driver of economic development as the demand for skilled agents rise. This reflects the nation’s adaptability to the evolving landscape of global business processes.

This growth, however, brings forth challenges in call center recruitment, hiring, and maintaining efficient call center staffing. Balancing this demand for skilled professionals becomes crucial to sustaining the upward trajectory of the industry.

Why are Call Centers in the Philippines on High Demand?

The high demand for call centers in the Philippines can be attributed to several factors that underscore the country’s appeal as a global outsourcing destination:

  • Skilled Workforce: The country boasts a pool of skilled professionals, a result of robust call center recruitment and hiring practices.
  • Global Service Excellence: The call center industry in the Philippines has positioned itself as a global leader, making it an attractive hub for businesses worldwide.
  • Cost-Effective Solutions: The ability to offer cost-effective solutions without compromising service quality drives the growth of call center staffing in the Philippines.
  • Language Proficiency: The Filipino workforce’s proficiency in English and other essential languages enhances its appeal in the global outsourcing landscape.
  • Geographical Advantage: The strategic location of the Philippines makes it a convenient choice for businesses looking to outsource their customer service operations.
  • Economic Contribution: The call center industry has become a cornerstone of the Philippine economy, significantly contributing to its GDP.
  • Employment Opportunities: Continuous efforts in call center recruitment and staffing have created numerous employment opportunities, driving economic growth.

Key Challenges in Call Center Recruitment

Addressing the demand for skilled agents and mitigating the impact of high turnover are central challenges faced by every call center in the Philippines. These challenges, while universal, take on unique dimensions, requiring a nuanced understanding for effective solutions.

  1. Meeting Skilled Agent Demand

    One of the primary challenges is the persistent demand for skilled call center agents. This needs a continuous cycle of call center recruitment to fill positions with individuals possessing the requisite skills. The competition for these skilled professionals is intense, putting pressure on call centers to refine their recruitment strategies.

  2. High Turnover Woes

    High turnover rates present a formidable obstacle in maintaining a stable and proficient workforce. The transient nature of call center employment requires a strategic approach to call center hiring. Crafting retention strategies is crucial to stemming the turnover tide.

  3. Cultural Nuances in Staffing

    Understanding the cultural nuances is vital in the Philippine setting. The approach to call center recruitment needs to be culturally attuned to resonate with potential hires. Tailoring recruitment efforts to align with Filipino values and expectations can enhance the effectiveness of talent acquisition.

  4. Economic Considerations

    Economic factors play a pivotal role in call center hiring challenges. The industry’s demand for skilled labor must be balanced with the economic realities faced by employees. Crafting competitive compensation packages becomes essential in this scenario.

Recruitment Strategies in the Call Center Industry

A call center in the Philippines’ quest for skilled professionals requires a strategic and multifaceted approach to recruitment.

While traditional methods endure, digital platforms emerge as crucial tools for talent acquisition. This shift reflects the industry’s adaptation to modern dynamics, where reaching and engaging potential candidates extend beyond conventional avenues.

  • Leveraging Digital Platforms

    Digital platforms have become instrumental in call center recruitment. Online job portals, social media platforms, and dedicated career websites have expanded the reach of recruitment efforts of any call center in the Philippines.

    The industry recognizes the need to meet potential candidates where they areโ€”online. This shift not only enhances visibility but also allows for a more dynamic and interactive call center recruitment process.

  • Attracting Skilled Agents

    Attracting skilled agents remains an essential goal of call center hiring strategies. Recruitment efforts focus on showcasing the opportunities for growth, career advancement, and skill development within the industry.

    Additionally, clear communication of the career trajectory and the dynamic nature of call center roles becomes crucial in luring individuals with the right skill set.

  • Retention Strategies

    While call center recruitment is about bringing in fresh talent, retention is equally important. For example, creating a conducive work environment and offering continuous learning opportunities may help convince employees to stay.

    The emphasis is not just on call center staffing or hiring but also on fostering an environment that encourages longevity and commitment.

  • Dynamic Talent Acquisition

    The dynamic nature of every call center in the Philippines necessitates agility in talent acquisition. Call center staffing demands proactive measures to stay ahead in the recruitment game.

    This includes real-time adjustments to strategies based on industry trends, the evolving job market, and feedback from existing employees. Dynamic talent acquisition is about staying responsive to the ever-changing needs of the workforce.

  • Striking a Balance

    Striking a balance between traditional and digital approaches is key in call center hiring. Online platforms bring efficiency and broader reach. However, traditional methods like job fairs and call center recruitment drives maintain their relevance, especially in local contexts.

    Therefore, a diversified approach ensures a comprehensive recruitment strategy that aligns with the demands of any call center in the Philippines.

Training and Development Programs

Effective training and development programs form a robust call center recruitment strategy. For any call center in the Philippines, preparing agents for their roles is of great importance. These programs encompass a spectrum of elements designed to equip agents with the skills and knowledge needed to thrive in their positions.

  1. Holistic Skill Development

    At the heart of call center hiring and training is the holistic development of skills. Aside from fundamental communication skills, training programs delve into the intricacies of customer support. Agents are groomed to handle a diverse array of situations, mastering not only the technical aspects but also the art of empathetic and efficient customer interaction.

  2. Continuous Learning Culture

    Every call center in the Philippines understands the importance of fostering a learning culture that goes beyond initial training. Ongoing education keeps agents on the lookout for industry trends, technological advancements, and evolving customer expectations.

  3. Adaptable Training Modules

    Training modules are meticulously crafted to address the ever-evolving demands of the industry. More specifically, they are designed with adaptability in mind, acknowledging that the skills required today might evolve tomorrow. These modules ensure that agents are not only well-prepared for their current roles but also adaptable to future challenges.

  4. Specialized Customer Support Skills

    A distinctive feature of call center staffing strategies is the focus on specialized customer support skills. Training programs delve into the nuances of different sectors, whether it’s tech support, financial services, or healthcare. This specialization ensures that agents are not just generic customer service representatives but also experts in their specific domains.

  5. Real-world Simulations

    The efficacy of training programs is amplified through real-world simulations. Simulating actual scenarios allows for practical application of theoretical knowledge. More importantly, this hands-on approach prepares them for the complexities of the job. Specifically, simulations enhance their problem-solving skills and ability to navigate various customer interactions.

  6. Continuous Improvement Initiatives

    Beyond the initial training phase, a culture of continuous improvement is cultivated. Call center recruitment is not a one-time event but an ongoing process of refinement. Therefore, feedback loops from actual experiences and customer interactions are integrated into the training model.

Key Metrics for Recruitment Success

For every call center in the Philippines, understanding the effectiveness of call center recruitment strategies is vital. Specific metrics act as guides to measure such effectiveness of not just call center hiring but also call center staffing:

  • Time-to-Fill: This critical metric assesses the speed at which the recruitment process is executed. A shorter time-to-fill signifies efficiency in acquiring and onboarding qualified candidates. This then ensures minimal disruptions in call center staffing.
  • Sourcing Channel Effectiveness: Understanding which channels bring in the most qualified candidates is essential. Sourcing channel effectiveness directs attention to the platforms and methods that consistently deliver the most suitable talents.
  • Candidate Satisfaction: Beyond the initial hiring phase, tracking candidate satisfaction is crucial. High levels of satisfaction indicate alignment between call center recruitment processes and candidate expectations.
  • Retention Rates: Monitoring retention rates offers insights into the long-term success of a call center’s recruitment efforts. More specifically, it reflects how well the strategies translate into sustained commitment from employees.

The Evolution of Customer Expectations in the Digital Age

Every call center in the Philippines stands at the forefront of adapting to changing customer expectations. The immediacy of the digital landscape has redefined customer service and, consequently, call center recruitment strategies.

  1. Meeting the Need for Instant Gratification

    Customer expectations now revolve around instant gratification. The ability to provide swift, efficient, and personalized solutions has become the hallmark of exceptional service. Call center hiring processes, therefore, must focus on identifying candidates who embody a sense of urgency without compromising the quality of their interactions.

  2. The Personalization Mandate

    Personalization is not just about knowing a customer’s name but also understanding their preferences, history, and unique pain points. Simply put, effective call center recruitment involves identifying candidates who can seamlessly integrate personalization into their interactions.

  3. Adopting Multichannel Practices

    The demand for multichannel experiences requires a strategic focus on candidates who can adeptly navigate diverse communication platforms. Therefore, call center staffing teams must seamlessly transition between phone, chat, email, and social media to ensure a cohesive and integrated customer journey.

  4. Realignment of Recruitment Strategies

    Aligning call center recruitment strategies with evolving customer demands is an endless cycle. Recruiters need to identify individuals who have a deep understanding of the customer journey. In other words, successful call center hiring is about selecting candidates based on their ability to deliver personalized interactions.

  5. Technological Proficiency and Integration

    Embracing technological advancements is essential for exceeding customer expectations. Therefore, every call center in the Philippines must focus on individuals who are not only tech-savvy but can also leverage tools like artificial intelligence and automation on customer interactions.

  6. Continuous Adaptation

    The digital age is synonymous with constant evolution. Therefore, the call center hiring process must nurture a workforce that can adapt to ever-changing customer expectations. It’s not just about meeting the current demands but also preparing for future shifts in customer behavior and preferences.

Diversity and Inclusion Initiatives in the Workplace

Every call center in the Philippines is recognizing the profound impact of embracing diversity and inclusion initiatives. Indeed, embracing diversity is becoming an effective tactic for call centers, influencing overall team performance and customer satisfaction.

  1. Call Center Recruitment and Hiring Practices

    Prioritizing diversity involves rethinking hiring practices, ensuring that they are not only unbiased but also actively inclusive. In other words, call centers aim to attract a diverse pool of talented professionals by embracing a more holistic approach to call center hiring.

  2. Cultural Integration in the Philippines

    Every call center in the Philippines is aligning their strategies with the nation’s culturally diverse landscape. Therefore, these centers actively seek candidates with linguistic and cultural proficiency, enhancing both customer interactions and internal dynamics.

  3. Fostering Inclusive Workplace Culture

    Diversity efforts extend beyond call center recruitment to cultivate an inclusive workplace culture. For instance, initiatives such as mentorship programs, employee resource groups, and training on diversity and inclusion contribute to creating an environment where every team member feels respected.

  4. Leadership Diversity in Call Center Staffing

    For call centers, acknowledging diversity is not just a bottom-up initiative but also a focus on fostering it in leadership roles. Diverse leadership teams bring a spectrum of perspectives to the decision-making process. Consequently, it drives innovation and fortifies organizational resilience.

Balancing Automation and Human Touch in Recruitment

Both automation and the human touch shape the contemporary landscape of call center recruitment in the Philippines. More specifically, this infusion of efficiency ensures that the pace and scale of call center hiring align with the dynamic demands of the industry.

  • Efficient Automation Tools: Embracing automated tools streamlines screening and assessments, optimizing the pace of call center recruitment.
  • Human-Centric Approach: Despite automation, the industry recognizes the irreplaceable value of the human touch, particularly in personalized communication during interviews.
  • Positive Candidate Experience: The fusion of efficiency and personal connection ensures a positive experience for candidates. As a result, it contributes to a holistic approach to call center hiring.
  • Preserving Uniqueness: Integrating automation with human interactions unveils candidates’ unique attributes, going beyond what automated evaluations can capture.
  • Technology Integration: This involves leveraging technology as an enabler, maintaining a strategic balance between efficiency and personal connection in call center staffing.

Adapting to Remote Work in Call Centers

Every call center in the Philippines is swiftly adapting to the remote work landscape. However, this brings about unique challenges and innovative solutions when it comes to call center recruitment.

  • Managing Recruitment Processes in a Virtual Environment

    Navigating the virtual realm in call center hiring involves addressing challenges in candidate assessment and maintaining effective communication.

    • Virtual Candidate Assessment: Utilize video interviews and advanced applicant tracking systems to assess candidates remotely, ensuring suitability for virtual roles.
    • AI-Driven Recruitment Platforms: Implement AI-driven platforms to enhance the efficiency of candidate screening, streamlining the hiring process in a remote setting.
    • Virtual Onboarding and Training: Establish virtual onboarding processes and training programs to seamlessly integrate remote agents into the call center environment.
  • Strategies for Onboarding and Training Remote Agents in the Philippines

    Onboarding and training remote agents in the Philippines demand special considerations for team cohesion and effective knowledge transfer.

    • Virtual Orientation Sessions: Conduct virtual orientation sessions to introduce remote agents to the call center’s culture, values, and expectations.
    • Interactive Training Modules: Develop interactive and engaging training modules that cover essential skills and knowledge required for the call center role.
    • Technology Familiarization: Provide comprehensive training on the tools and technologies to ensure remote agents are proficient in using these resources.

In conclusion, every call center in the Philippines faces unique recruitment challenges that require innovative and adaptable solutions. The evolution of customer expectations, emphasis on diversity, and the shift to remote work further complicate the landscape.

However, with strategic call center recruitment, training, and embracing technological advancements, the industry can overcome these challenges and continue to thrive.

Open Access BPO is one of the outsourcing firms in the Philippines who conduct training programs for its agents. We embrace diversity and inclusion as part of our identity, and we demonstrate it by giving everyone a fair chance to be a strong link between brands and customers.

Visit our careers page if you are interested in joining our team. If you are a business owner looking for a multilingual and multichannel outsourcing partner, you can also reach out to us here.

Local business analysts predicted that the inclusion of seven Philippine cities in the latest Tholons outsourcing report will attract more investors who want to outsource to a call center in the Philippines. But is the country’s business process outsourcing (BPO) industry ready for them?

To accommodate the growing demand for outsourced services, firms with local operations would need to expand not just their workplace but also their workforce. BPO companies don t see infrastructure unavailability as a roadblock because of Metro Manila’s high office space absorption rate, but they are still facing challenges when it comes to hiring the right fit for the outsourced roles.
The IT and Business Process Association of the Philippines (IBPAP) even admitted that only nine out of every 100 entry-level applicants get hired, while 20 to 40 candidates would need to undergo training before they pass, and the rest gets sent home.

The biggest reason for this highly imbalanced ratio is the applicants’ lack of experience or related skills required to land a position in any IT team or call center in the Philippines. The applicants, despite most of them having college degrees, fail in critical thinking tests and display poor oral communication abilities.

IBPAP revealed that written comprehension of the universal language isn’t that much of an issue, but when it comes to using conversational English on the phone, prospecting call center agents fail. Also, most candidates show very little knowledge about the trade.


These issues are what prompted the local BPO sector to partner with government organizations such as the Technical Education and Skills Development Authority (TESDA) and the Commission on Higher Education (CHED) to fill the manpower demand of the industry.

To help arm the workforce with the basics of outsourcing before they join the industry, CHED created a tertiary education curriculum that includes outsourcing-related subjects such as Service Culture, Fundamentals of Business Outsourcing, and Business Communications.
TESDA, on the other hand, offers industry-based training courses and work scholarships to help call center hopefuls land a position in the BPO company they aspire. TESDA also endorses their graduates to partner firms, thus promising them work within just two to three months after taking the program.

Recruitment isn t a new challenge for BPO companies in the Philippines, but with its ever-climbing stature as a world-class outsourcing destination, the industry is fulfilling the expectations of foreign investors through these training initiatives.

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Open Access BPO Makati is holding its annual physical exam (APE) this week for employees at the Robinsons Summit Center office.

The APE is a collaborative effort between Open Access BPO's Clinical Services and RGO Laboratory and Industrial Diagnostic Center.

This streamlines the process for employees by bringing healthcare professionals directly to the office. It minimizes disruption to work schedules and allows employees to conveniently complete their physicals without venturing outside.

This initiative demonstrates Open Access BPO's commitment to employee well-being and ensures compliance with Makati's Environmental Health and Sanitation Code.

The comprehensive physical exam includes various procedures like blood analysis, vital signs check, visual acuity test, and chest X-ray.

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During the event, our ops and non-ops teammates put their athletic and strategic skills to the test through five different games:

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To avoid poor customer service, it's important to know what mistakes your #CustomerSupport agents commit.
If you want to prevent customers from seeing your brand as apathetic.

Here are 3 qualities to steer clear of to ensure stellar #CustomerExperience:

Don't let bad #CX hold you back.
Partner with a customer experience expert today and start exceeding #CustomerSatisfaction:

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Providing excellent #CustomerExperience is the best way to retain customers, ensure loyalty, and acquire new ones.

Good thing there are a lot of ways to ensure a pleasant #CX such as these:

Give your customers the best service they deserve.
Let's plan the best ways you can do that:

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๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐˜„๐—ถ๐˜๐—ต ๐˜๐—ต๐—ฒ ๐— ๐—ฎ๐—ธ๐—ฎ๐˜๐—ถ ๐—–๐—ถ๐˜๐˜† ๐—›๐—ฒ๐—ฎ๐—น๐˜๐—ต ๐——๐—ฒ๐—ฝ๐—ฎ๐—ฟ๐˜๐—บ๐—ฒ๐—ป๐˜ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ฐ๐—ฒ๐—ป๐˜ ๐˜„๐—ฒ๐—น๐—น๐—ป๐—ฒ๐˜€๐˜€ ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜ ๐˜๐—ต๐—ฎ๐˜ ๐—ณ๐—ผ๐—ฐ๐˜‚๐˜€๐—ฒ๐—ฑ ๐—ผ๐—ป ๐—ต๐—ฒ๐—ฎ๐—น๐˜๐—ต ๐—ฟ๐—ถ๐˜€๐—ธ ๐—ฎ๐˜€๐˜€๐—ฒ๐˜€๐˜€๐—บ๐—ฒ๐—ป๐˜.

The free two-day healthcare event, held on the seventh floor of the multilingual call center's Makati headquarters, provided risk assessments, counseling for employees, and free contraceptives for all attendees.

Workers from Makati City's Health Department were able to accommodate over 130 employees, providing them with general check-ups, blood glucose testing, and HIV screening.

The Health Department workers say the program will help Open Access BPO employees determine how at-risk they are of diseases like diabetes, hypertension, and HIV/AIDS. Family planning lectures and counseling services were also available.

This holistic approach to wellness empowers employees to take charge of their health and well-being.

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