Running a new business would be less challenging if you have some much-needed expert help. Enter startup outsourcing. Starting a new business venture is an exhilarating and challenging endeavor. As a business owner, you have a multitude of tasks and responsibilities on your plate. One strategic decision that can significantly impact your success is startup […]
Despite popular opinion, long-form isn’t dead. In fact, it’s becoming the center of attraction in the content marketing arena. Content marketers are divided on the idea of producing long-form pieces for brand promotion. Some argue that long texts can scare website visitors away, given the audience s poor attention span. Others, however, firmly believe that […]
Behind successful online marketing strategies are high-performance landing pages designed to assist customers into the next phase of their journey. It takes a successful, balanced combination of content marketing, (search engine optimization) SEO, and technical expertise to bring customers to your website. With all these components working together, the next important step is to lead […]
With digital marketing seen as a highly volatile industry, we all can t help but wonder how it will change in 2016. After mobile and social media largely dominated this year, what should marketers expect next?
The desktop’s long-lived dominance is beginning to approach its final days. While it s still widely used, mobile phones have usurped some of its features and functions in ways that are faster and more convenient.
If you want to maximize content marketing for your brand, you should pay attention not just on what you write about but also on how you write it. Interesting topics might get readers to click on your posts, but they can abandon your business website just as quickly if your articles are not formatted to […]
A high SEO ranking can be really impactful for your brand, so why not impart it into your customer experience strategy? Having a well-crafted customer experience strategy is vital for businesses looking to thrive, especially in the digital realm. However, a successful strategy must go beyond providing exceptional service and memorable interactions. It should also […]
Gone are the days when online writers turn to “quantity” over “quality” to generate web traffic. As Google continuously raises the bar for what makes good content, search engine optimization (SEO) specialists and content creators alike have come to realize that traffic generation isn’t about article volume. Writing website content now entails directly connecting to […]
It’s always exciting for content marketers and bloggers to wait and see how much engagement every blog post they create could attract. Writing amazing content, after all, only fulfills the first critical part of content marketing. If all that you do is just hit the “Publish” button on your blogging platform after writing a new […]
Effective content marketing strategies require more than just creative and reliable content creation practices. Distribution should always be an important consideration, since the impact of each piece you produce depends on how many people will see it and be influenced by it. In other words, the more strategic you are in disseminating content, the greater […]
