Facebook is rolling out “Business on Messenger,” a platform allowing businesses and customers to communicate directly with one another using mobile devices. This integration may signal an emerging trend driving social networks to be more entrepreneur-friendly.
There’s no denying that listening to your prospective and current customers is one of the best ways to know which aspects of your business need to be enhanced. Engaging with customers begins with understanding their opinions and the things that drive these insights. If you want to build stronger connections with your customers, you need […]
Social media marketing thrives on online engagements and conversations between customers and brands. Marketers utilizing this modern marketing tool can never find success if they don t understand the value of human connections. Without actual conversations, the customers online engagement with the brand becomes passive and uninspiring.
It’s no big secret that images sell better than words in the online world. Visuals play a role so integral in content marketing that even text or audio media must somehow come with an image for them to get noticed, shared, and deemed complete. In social media marketing, having visually appealing content to go with […]
Event marketing is popular among brands because of its effectiveness in solidifying existing customer relationships and generating new ones. Modern customers are no longer easily captivated by marketing tactics of the past. Staging themed and interesting activities, however, creates an opportunity for customers to interact with brands face-to-face and experience firsthand the focus and brand […]
The idea that social media marketing can bring in higher revenues to an e-commerce store has long been debated upon by retailers and digital marketing experts. From time to time, we see many brands jumping on the bandwagon of setting up Facebook or Instagram pages and randomly posting pictures of their merchandise just because others […]
Digital marketing has been a growing priority for most industries due to the massive shift from traditional means of promoting brands to web-based methods that use social media as their main platform. Big names like Converse, Virgin America, and Lexus even dedicate up to 90% of their total marketing budget on digital efforts, so it […]
Yesterday concluded the 6th Facebook Developer Conference, or F8, where the social network gathers business leaders and developers for an annual conference concentrating on Facebook s latest innovations. While the session topics center mainly on how Facebook can provide developers a smoother experience, some announcements would definitely delight marketers.
Any point of contact that you open to reach your customers or let them reach you must represent what you are as a brand. It’s easy to live up to your identity when dealing with customers face to face or over the phone, but on digital platforms like social media, conveying your message while maintaining […]
Social media marketing and content marketing are two of the favorite ways that marketers use to get their brands out there. While both are prevalently being done nowadays, the difference between the two is still unclear for many. It s understandable, considering that they have overlapping traits—content marketers rely heavily on social media for distribution, […]
